How popular isMendeley?
In October 2026, people searched for Mendeley by name about 800 times in New Zealand, a 14% decrease from the previous year. These searches made up 5.6% of all New Zealand citation and reference tool searches, placing Mendeley sixth out of six tools. When we asked both ChatGPT and Google AI Overviews about citation and reference tools, Mendeley appeared in all answers and was the third most recommended of the six.
Mendeley is the sixth most searched of 6 competitors and the third most recommended in the AI answers we collected.
MyBibShare of searches 31.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ScribbrShare of searches 22.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
ZoteroShare of searches 19.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Citation MachineShare of searches 13.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MendeleyShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top citation and reference tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mendeley appeared in all five answers. Mendeley is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zotero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
EndNote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mendeley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MyBib2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scribbr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Citation Machine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about citation and reference tools
5 answers
Asked ChatGPT
“Which citation and reference tool should I use in New Zealand?”
Asked ChatGPT
“What are the best citation and reference tools in New Zealand?”
Asked ChatGPT
“What's the best citation and reference tool in New Zealand for referencing assignments?”
Searched Google, AI Overview
“best citation tool”
Searched Google, AI Overview
“referencing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
How often do people search for Mendeley compared with other New Zealand citation and reference tools?
Share of searches by month for MyBib, Scribbr, Zotero, Citation Machine, EndNote, Mendeley. The figures are in the table below the chart.
View monthly share of searches table
| Month | MyBib | Scribbr | Zotero | Citation Machine | EndNote | Mendeley |
|---|---|---|---|---|---|---|
| Nov 2025 | 23.5% | 29.4% | 20.3% | 10.6% | 7.6% | 8.7% |
| Dec 2025 | 14.6% | 24.2% | 25.7% | 10% | 12% | 13.5% |
| Jan 2026 | 12.9% | 18.8% | 32% | 11.6% | 13.2% | 11.6% |
| Feb 2026 | 16.8% | 21.7% | 27.8% | 10.9% | 14.4% | 8.4% |
| Mar 2026 | 26% | 20.9% | 21.6% | 14.8% | 11.1% | 5.6% |
| Apr 2026 | 30.7% | 22.1% | 18.7% | 15% | 8.1% | 5.4% |
| May 2026 | 32.6% | 22.8% | 15.4% | 18.1% | 6.7% | 4.4% |
| Jun 2026 | 31.1% | 27.5% | 12.9% | 18.8% | 4.8% | 4.9% |
| Jul 2026 | 27.8% | 18% | 23% | 14% | 11.7% | 5.5% |
| Aug 2026 | 38.9% | 18.4% | 16.2% | 14.4% | 7.8% | 4.3% |
| Sep 2026 | 36.2% | 19.1% | 17% | 13.9% | 8.8% | 4.9% |
| Oct 2026 | 31.7% | 22.2% | 19.4% | 13.9% | 7.3% | 5.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.7% | 4.5K | -25% | -4.5 points | |
| 2, held 2nd | 22.2% | 3.2K | -0.63% | +3.1 points | |
| 3, held 3rd | 19.4% | 2.8K | -2.8% | +2.3 points | |
| 4, held 4th | 13.9% | 2K | -15% | -0.1 points | |
| 5, held 5th | 7.3% | 1.1K | -29.1% | -1.5 points | |
| 6, held 6th | 5.6% | 800 | -3.6% | +0.6 points |
1.
MyBib31.7%
Held 1st. 4.5K estimated branded searches, -25% vs prior month. Share -4.5 points.
2.
Scribbr22.2%
Held 2nd. 3.2K estimated branded searches, -0.63% vs prior month. Share +3.1 points.
3.
Zotero19.4%
Held 3rd. 2.8K estimated branded searches, -2.8% vs prior month. Share +2.3 points.
13.9%
Held 4th. 2K estimated branded searches, -15% vs prior month. Share -0.1 points.
5.
EndNote7.3%
Held 5th. 1.1K estimated branded searches, -29.1% vs prior month. Share -1.5 points.
6.
Mendeley5.6%
Held 6th. 800 estimated branded searches, -3.6% vs prior month. Share +0.6 points.
Compare popularity between Mendeley and its closest rivals
Every comparison with Mendeley
6 comparisons
How has branded search demand for Mendeley changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Mendeley in New Zealand fell from 930 to 800.
- Across the 12 months ending October 2026, Mendeley’s share of searches among citation and reference tools in New Zealand decreased from 8.7% to 5.6%.
- Across the 12 months ending October 2026, Mendeley’s share of searches among citation and reference tools in New Zealand peaked at 13.5% in December 2025 and was lowest at 4.3% in August 2026.
- Across the 12 months ending October 2026, Mendeley fell from 5th to 6th among citation and reference tools in New Zealand.
How did search popularity change for New Zealand citation and reference tools in October 2026?
6 changes
In October 2026, Scribbr gained share of searches among citation and reference tools in New Zealand, from 19.1% to 22.2%.
In October 2026, Zotero gained share of searches among citation and reference tools in New Zealand, from 17% to 19.4%.
In October 2026, Mendeley gained share of searches among citation and reference tools in New Zealand, from 4.9% to 5.6%.
In October 2026, MyBib lost share of searches among citation and reference tools in New Zealand, from 36.2% to 31.7%.
In October 2026, EndNote lost share of searches among citation and reference tools in New Zealand, from 8.8% to 7.3%.
Estimated monthly branded searches for Citation Machine in New Zealand rose 76.1% over 12 measured months, from 1.1K to 2K in October 2026.
How are Mendeley’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Mendeley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mendeley
- mendeley apa
- mendeley citation
- mendeley reference generator
- mendeley referencing
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Where does Mendeley compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Citation and reference tools | 6th of 6 | 5.6% | Shown above |
| Reference manager software | 3rd of 4 | 16.6% | Show ranking |
Is Mendeley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.