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Citation and reference tools in New Zealand:Which brands are most popular in search?

In August 2026, MyBib was the most searched among citation and reference tools in New Zealand, with an estimated 14.5K branded searches and 42.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. MyBib42.6%
  2. Citation Machine18.1%
  3. Scribbr14.9%
  4. Zotero13.9%
  5. EndNote7%
  6. Mendeley3.4%

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Share of SearchLeaderboard

Compare the citation generators and reference managers New Zealand students cite sources with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among citation and reference tools in New Zealand, by month

Share of Search by month for MyBib, Citation Machine, Scribbr, Zotero, EndNote, Mendeley. The figures are in the table below the chart.

View monthly share of search table
MonthMyBibCitation MachineScribbrZoteroEndNoteMendeley
Oct 202522.5%24.5%27.7%13.8%6.4%5.2%
Nov 202522.2%15.9%26.9%19.5%7.9%7.6%
Dec 202514.7%14.3%22.6%25.3%12.7%10.4%
Jan 202612.7%14.3%17.5%30.6%14.5%10.4%
Feb 202616.5%14.8%20.1%26.8%14.4%7.5%
Mar 202624%22.7%18.4%19.6%10.6%4.7%
Apr 202628.8%23%19.1%16.7%7.8%4.6%
May 202632.8%24.2%19.4%13.7%6.2%3.6%
Jun 202634.9%19.8%24.2%12%4.8%4.3%
Jul 202635%14.3%14.9%20.6%10.8%4.4%
Aug 202642.6%18.1%14.9%13.9%7%3.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.MyBib

    42.6%

    held 1st · 14.5K estimated branded searches · +120.5% vs prior month · +7.6 points

  2. 2.Citation Machine

    18.1%

    moved from 4th to 2nd · 6.2K estimated branded searches · +128.5% vs prior month · +3.8 points

  3. 3.Scribbr

    14.9%

    held 3rd · 5.1K estimated branded searches · +81.1% vs prior month · 0 points

  4. 4.Zotero

    13.9%

    moved from 2nd to 4th · 4.8K estimated branded searches · +22.7% vs prior month · -6.6 points

  5. 5.EndNote

    7%

    held 5th · 2.4K estimated branded searches · +17.7% vs prior month · -3.8 points

  6. 6.Mendeley

    3.4%

    held 6th · 1.2K estimated branded searches · +41% vs prior month · -1 points

Compare search popularity between leading brands

Which brand is most popular in search among citation and reference tools in New Zealand?

In August 2026, MyBib was the most searched among citation and reference tools in New Zealand, with an estimated 14.5K branded searches and 42.6% estimated Share of Search within this set. Citation Machine is in 2nd place, 24.5 percentage points behind at 18.1% Share of Search.

New Zealand citation and reference tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MyBib22.5% → 42.6%42.6%Aug 202612.7%Jan 20263rd → 1st
Citation Machine24.5% → 18.1%24.5%Oct 202514.3%Dec 20252nd
Scribbr27.7% → 14.9%27.7%Oct 202514.9%Jul 20261st → 3rd
Zotero13.8% → 13.9%30.6%Jan 202612%Jun 20264th
EndNote6.4% → 7%14.5%Jan 20264.8%Jun 20265th
Mendeley5.2% → 3.4%10.4%Dec 20253.4%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, MyBib’s estimated Share of Search among citation and reference tools in New Zealand increased from 22.5% to 42.6%.
  • Across the 11 months ending August 2026, Citation Machine’s estimated Share of Search among citation and reference tools in New Zealand decreased from 24.5% to 18.1%.
  • Across the 11 months ending August 2026, Scribbr’s estimated Share of Search among citation and reference tools in New Zealand decreased from 27.7% to 14.9%.
  • Across the 11 months ending August 2026, EndNote’s estimated Share of Search among citation and reference tools in New Zealand increased from 6.4% to 7%.
  • Across the 11 months ending August 2026, Mendeley’s estimated Share of Search among citation and reference tools in New Zealand decreased from 5.2% to 3.4%.
  • Across the 11 months ending August 2026, MyBib’s estimated Share of Search among citation and reference tools in New Zealand peaked at 42.6% in August 2026 and was lowest at 12.7% in January 2026.
  • Across the 11 months ending August 2026, Citation Machine’s estimated Share of Search among citation and reference tools in New Zealand peaked at 24.5% in October 2025 and was lowest at 14.3% in December 2025.
  • Across the 11 months ending August 2026, Scribbr’s estimated Share of Search among citation and reference tools in New Zealand peaked at 27.7% in October 2025 and was lowest at 14.9% in July 2026.
  • Across the 11 months ending August 2026, Zotero’s estimated Share of Search among citation and reference tools in New Zealand peaked at 30.6% in January 2026 and was lowest at 12% in June 2026.
  • Across the 11 months ending August 2026, EndNote’s estimated Share of Search among citation and reference tools in New Zealand peaked at 14.5% in January 2026 and was lowest at 4.8% in June 2026.
  • Across the 11 months ending August 2026, Mendeley’s estimated Share of Search among citation and reference tools in New Zealand peaked at 10.4% in December 2025 and was lowest at 3.4% in August 2026.
  • Across the 11 months ending August 2026, MyBib rose from 3rd to 1st among citation and reference tools in New Zealand.
  • Across the 11 months ending August 2026, Scribbr fell from 1st to 3rd among citation and reference tools in New Zealand.
  • Across the 11 months ending August 2026, Zotero held steady: its estimated Share of Search among citation and reference tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand citation and reference tools in August 2026?

  1. In August 2026, Citation Machine overtook Zotero to rank 2nd among citation and reference tools in New Zealand, at 18.1%.

  2. In August 2026, MyBib gained estimated Share of Search among citation and reference tools in New Zealand, from 35% to 42.6%.

  3. In August 2026, Zotero lost estimated Share of Search among citation and reference tools in New Zealand, from 20.6% to 13.9%.

  4. In August 2026, EndNote lost estimated Share of Search among citation and reference tools in New Zealand, from 10.8% to 7%.

  5. In August 2026, Mendeley lost estimated Share of Search among citation and reference tools in New Zealand, from 4.4% to 3.4%.

  6. Estimated monthly branded searches for Scribbr in New Zealand fell 17.1% over 11 measured months, from 6.1K to 5.1K in August 2026.

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