Brandwave

How popular isMendeley in search?

In August 2026, there were an estimated 1.2K branded searches for Mendeley in New Zealand which held steady over the last 11 months. Mendeley holds 3.4% estimated Share of Search among New Zealand citation and reference tools and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. MyBib42.6%
  2. Citation Machine18.1%
  3. Scribbr14.9%
  4. Zotero13.9%
  5. EndNote7%
  6. Mendeley3.4%
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Which citation and reference tools compete with Mendeley?

Mendeley against citation and reference tools in New Zealand, by month

Share of Search by month for MyBib, Citation Machine, Scribbr, Zotero, EndNote, Mendeley. The figures are in the table below the chart.

View monthly share of search table
MonthMyBibCitation MachineScribbrZoteroEndNoteMendeley
Oct 202522.5%24.5%27.7%13.8%6.4%5.2%
Nov 202522.2%15.9%26.9%19.5%7.9%7.6%
Dec 202514.7%14.3%22.6%25.3%12.7%10.4%
Jan 202612.7%14.3%17.5%30.6%14.5%10.4%
Feb 202616.5%14.8%20.1%26.8%14.4%7.5%
Mar 202624%22.7%18.4%19.6%10.6%4.7%
Apr 202628.8%23%19.1%16.7%7.8%4.6%
May 202632.8%24.2%19.4%13.7%6.2%3.6%
Jun 202634.9%19.8%24.2%12%4.8%4.3%
Jul 202635%14.3%14.9%20.6%10.8%4.4%
Aug 202642.6%18.1%14.9%13.9%7%3.4%
Sep 2026——————

  1. 1.MyBib

    42.6%

    held 1st · 14.5K estimated branded searches · +120.5% vs prior month · +7.6 points

  2. 2.Citation Machine

    18.1%

    moved from 4th to 2nd · 6.2K estimated branded searches · +128.5% vs prior month · +3.8 points

  3. 3.Scribbr

    14.9%

    held 3rd · 5.1K estimated branded searches · +81.1% vs prior month · 0 points

  4. 4.Zotero

    13.9%

    moved from 2nd to 4th · 4.8K estimated branded searches · +22.7% vs prior month · -6.6 points

  5. 5.EndNote

    7%

    held 5th · 2.4K estimated branded searches · +17.7% vs prior month · -3.8 points

  6. 6.Mendeley

    3.4%

    held 6th · 1.2K estimated branded searches · +41% vs prior month · -1 points

Compare search popularity between Mendeley and its closest rivals

How has branded search demand for Mendeley changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mendeley in New Zealand held steady, from 1.1K to 1.2K.
  • Across the 11 months ending August 2026, Mendeley’s estimated Share of Search among citation and reference tools in New Zealand decreased from 5.2% to 3.4%.
  • Across the 11 months ending August 2026, Mendeley’s estimated Share of Search among citation and reference tools in New Zealand peaked at 10.4% in December 2025 and was lowest at 3.4% in August 2026.

How did search popularity change for New Zealand citation and reference tools in August 2026?

  1. In August 2026, Citation Machine overtook Zotero to rank 2nd among citation and reference tools in New Zealand, at 18.1%.

  2. In August 2026, MyBib gained estimated Share of Search among citation and reference tools in New Zealand, from 35% to 42.6%.

  3. In August 2026, Zotero lost estimated Share of Search among citation and reference tools in New Zealand, from 20.6% to 13.9%.

  4. In August 2026, EndNote lost estimated Share of Search among citation and reference tools in New Zealand, from 10.8% to 7%.

  5. In August 2026, Mendeley lost estimated Share of Search among citation and reference tools in New Zealand, from 4.4% to 3.4%.

  6. Estimated monthly branded searches for Scribbr in New Zealand fell 17.1% over 11 measured months, from 6.1K to 5.1K in August 2026.

How is Mendeley measured?

Brandwave collects information about searches that people make online using Mendeley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • mendeley
  • mendeley apa
  • mendeley citation
  • mendeley com
  • mendeley near me
  • mendeley reference generator
  • mendeley referencing

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How the Brand Demand Index is measured

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