Mendeley vs Zotero:Which is more popular by branded search in New Zealand?
In August 2026, Zotero had more branded searches than Mendeley among citation and reference tools in New Zealand. Zotero was estimated to have 4.8K branded searches compared to Mendeley’s 1.2K, and held a 13.9% Share of Search versus Mendeley’s 3.4%.
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Which is more popular in search, Mendeley or Zotero?
Compare the citation generators and reference managers New Zealand students cite sources with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zotero, Mendeley. The figures are in the table below the chart.
View monthly share of search table
| Month | MyBib | Citation Machine | Scribbr | Zotero | EndNote | Mendeley |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.5% | 24.5% | 27.7% | 13.8% | 6.4% | 5.2% |
| Nov 2025 | 22.2% | 15.9% | 26.9% | 19.5% | 7.9% | 7.6% |
| Dec 2025 | 14.7% | 14.3% | 22.6% | 25.3% | 12.7% | 10.4% |
| Jan 2026 | 12.7% | 14.3% | 17.5% | 30.6% | 14.5% | 10.4% |
| Feb 2026 | 16.5% | 14.8% | 20.1% | 26.8% | 14.4% | 7.5% |
| Mar 2026 | 24% | 22.7% | 18.4% | 19.6% | 10.6% | 4.7% |
| Apr 2026 | 28.8% | 23% | 19.1% | 16.7% | 7.8% | 4.6% |
| May 2026 | 32.8% | 24.2% | 19.4% | 13.7% | 6.2% | 3.6% |
| Jun 2026 | 34.9% | 19.8% | 24.2% | 12% | 4.8% | 4.3% |
| Jul 2026 | 35% | 14.3% | 14.9% | 20.6% | 10.8% | 4.4% |
| Aug 2026 | 42.6% | 18.1% | 14.9% | 13.9% | 7% | 3.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mendeley and Zotero comparison changed over the last 12 months?
3 findings
- Zotero was ahead of Mendeley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mendeley’s estimated Share of Search among citation and reference tools in New Zealand moved from 5.2% to 3.4%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 11 months ending August 2026, Zotero’s estimated Share of Search among citation and reference tools in New Zealand moved from 13.8% to 13.9%, and its estimated monthly branded searches moved from 3.1K to 4.8K.
How did search popularity change for New Zealand citation and reference tools in August 2026?
3 changes
In August 2026, Citation Machine overtook Zotero to rank 2nd among citation and reference tools in New Zealand, at 18.1%.
In August 2026, Zotero lost estimated Share of Search among citation and reference tools in New Zealand, from 20.6% to 13.9%.
In August 2026, Mendeley lost estimated Share of Search among citation and reference tools in New Zealand, from 4.4% to 3.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Mendeley’s and Zotero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mendeley
7 branded search terms
- mendeley
- mendeley apa
- mendeley citation
- mendeley com
- mendeley near me
- mendeley reference generator
- mendeley referencing
Zotero
12 branded search terms
- citation manager zotero
- word zotero
- zotero
- zotero apa
- zotero chrome plugin
- zotero citation
- zotero connector
- zotero download
- zotero online
- zotero org
- zotero plugin
- zotero reference generator
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.