EndNote vs MyBib:Which is more popular by branded search in New Zealand?
In August 2026, MyBib had more branded searches than EndNote among citation and reference tools in New Zealand. MyBib was estimated to have 14.5K branded searches compared to EndNote’s 2.4K, and held a 42.6% Share of Search versus EndNote’s 7%.
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Which is more popular in search, EndNote or MyBib?
Compare the citation generators and reference managers New Zealand students cite sources with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MyBib, EndNote. The figures are in the table below the chart.
View monthly share of search table
| Month | MyBib | Citation Machine | Scribbr | Zotero | EndNote | Mendeley |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.5% | 24.5% | 27.7% | 13.8% | 6.4% | 5.2% |
| Nov 2025 | 22.2% | 15.9% | 26.9% | 19.5% | 7.9% | 7.6% |
| Dec 2025 | 14.7% | 14.3% | 22.6% | 25.3% | 12.7% | 10.4% |
| Jan 2026 | 12.7% | 14.3% | 17.5% | 30.6% | 14.5% | 10.4% |
| Feb 2026 | 16.5% | 14.8% | 20.1% | 26.8% | 14.4% | 7.5% |
| Mar 2026 | 24% | 22.7% | 18.4% | 19.6% | 10.6% | 4.7% |
| Apr 2026 | 28.8% | 23% | 19.1% | 16.7% | 7.8% | 4.6% |
| May 2026 | 32.8% | 24.2% | 19.4% | 13.7% | 6.2% | 3.6% |
| Jun 2026 | 34.9% | 19.8% | 24.2% | 12% | 4.8% | 4.3% |
| Jul 2026 | 35% | 14.3% | 14.9% | 20.6% | 10.8% | 4.4% |
| Aug 2026 | 42.6% | 18.1% | 14.9% | 13.9% | 7% | 3.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the EndNote and MyBib comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: EndNote took it in January 2026, MyBib took it in February 2026.
- Across the 11 months ending August 2026, EndNote’s estimated Share of Search among citation and reference tools in New Zealand moved from 6.4% to 7%, and its estimated monthly branded searches moved from 1.4K to 2.4K.
- Across the 11 months ending August 2026, MyBib’s estimated Share of Search among citation and reference tools in New Zealand moved from 22.5% to 42.6%, and its estimated monthly branded searches moved from 5K to 14.5K.
How did search popularity change for New Zealand citation and reference tools in August 2026?
2 changes
In August 2026, MyBib gained estimated Share of Search among citation and reference tools in New Zealand, from 35% to 42.6%.
In August 2026, EndNote lost estimated Share of Search among citation and reference tools in New Zealand, from 10.8% to 7%.
How each brand is measured
Brandwave collects information about searches that people make online using EndNote’s and MyBib’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EndNote
10 branded search terms
- endnote
- endnote apa
- endnote citation
- endnote com
- endnote download
- endnote nz
- endnote online
- endnote reference generator
- endnote referencing
- endnote web
MyBib
11 branded search terms
- mybib
- mybib apa
- mybib apa 7
- mybib apa citation generator
- mybib apa generator
- mybib apa reference generator
- mybib citation
- mybib citation generator
- mybib com
- mybib reference generator
- mybib referencing
Put your own brand in this comparison
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