Citation Machine vs Zotero:Which is more popular by branded search in New Zealand?
In August 2026, Citation Machine had more branded searches than Zotero among citation and reference tools in New Zealand. Citation Machine was estimated to have 6.2K branded searches compared to Zotero’s 4.8K, and held an 18.1% Share of Search versus Zotero’s 13.9%.
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Which is more popular in search, Citation Machine or Zotero?
Compare the citation generators and reference managers New Zealand students cite sources with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Citation Machine, Zotero. The figures are in the table below the chart.
View monthly share of search table
| Month | MyBib | Citation Machine | Scribbr | Zotero | EndNote | Mendeley |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.5% | 24.5% | 27.7% | 13.8% | 6.4% | 5.2% |
| Nov 2025 | 22.2% | 15.9% | 26.9% | 19.5% | 7.9% | 7.6% |
| Dec 2025 | 14.7% | 14.3% | 22.6% | 25.3% | 12.7% | 10.4% |
| Jan 2026 | 12.7% | 14.3% | 17.5% | 30.6% | 14.5% | 10.4% |
| Feb 2026 | 16.5% | 14.8% | 20.1% | 26.8% | 14.4% | 7.5% |
| Mar 2026 | 24% | 22.7% | 18.4% | 19.6% | 10.6% | 4.7% |
| Apr 2026 | 28.8% | 23% | 19.1% | 16.7% | 7.8% | 4.6% |
| May 2026 | 32.8% | 24.2% | 19.4% | 13.7% | 6.2% | 3.6% |
| Jun 2026 | 34.9% | 19.8% | 24.2% | 12% | 4.8% | 4.3% |
| Jul 2026 | 35% | 14.3% | 14.9% | 20.6% | 10.8% | 4.4% |
| Aug 2026 | 42.6% | 18.1% | 14.9% | 13.9% | 7% | 3.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Citation Machine and Zotero comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Zotero took it in November 2025, Citation Machine took it in March 2026, Zotero took it in July 2026, Citation Machine took it in August 2026.
- Across the 11 months ending August 2026, Citation Machine’s estimated Share of Search among citation and reference tools in New Zealand moved from 24.5% to 18.1%, and its estimated monthly branded searches moved from 5.4K to 6.2K.
- Across the 11 months ending August 2026, Zotero’s estimated Share of Search among citation and reference tools in New Zealand moved from 13.8% to 13.9%, and its estimated monthly branded searches moved from 3.1K to 4.8K.
How did search popularity change for New Zealand citation and reference tools in August 2026?
2 changes
In August 2026, Citation Machine overtook Zotero to rank 2nd among citation and reference tools in New Zealand, at 18.1%.
In August 2026, Zotero lost estimated Share of Search among citation and reference tools in New Zealand, from 20.6% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Citation Machine’s and Zotero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Citation Machine
11 branded search terms
- apa citation machine generator
- apa free citation machine
- bibliography citation machine
- citation machine
- citation machine chicago
- citation machine in text
- citation machine online
- citation machine reference generator
- citationmachine
- citationmachine apa
- citationmachine net
Zotero
12 branded search terms
- citation manager zotero
- word zotero
- zotero
- zotero apa
- zotero chrome plugin
- zotero citation
- zotero connector
- zotero download
- zotero online
- zotero org
- zotero plugin
- zotero reference generator
Put your own brand in this comparison
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