Brandwave

How popular isScribbr?

In October 2026, people searched for Scribbr by name about 3,180 times in New Zealand, about the same as the previous year. These searches made up 22.2% of all New Zealand citation and reference tool searches, placing Scribbr second out of six tools. When we asked both ChatGPT and Google AI Overviews about citation and reference tools, Scribbr appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in October 2026

Scribbr is the second most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. MyBibShare of searches 31.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. ScribbrShare of searches 22.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. ZoteroShare of searches 19.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Citation MachineShare of searches 13.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EndNoteShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top citation and reference tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scribbr was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Scribbr is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zotero1st
  2. EndNote2nd
  3. Mendeley3rd
  4. MyBib4th
  5. Scribbr5th
  6. Citation Machine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zotero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EndNote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mendeley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MyBib2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scribbr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Citation Machine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about citation and reference tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Scribbr compared with other New Zealand citation and reference tools?

Scribbr against citation and reference tools in New Zealand, by month

Share of searches by month for MyBib, Scribbr, Zotero, Citation Machine, EndNote, Mendeley. The figures are in the table below the chart.

View monthly share of searches table
MonthMyBibScribbrZoteroCitation MachineEndNoteMendeley
Nov 202523.5%29.4%20.3%10.6%7.6%8.7%
Dec 202514.6%24.2%25.7%10%12%13.5%
Jan 202612.9%18.8%32%11.6%13.2%11.6%
Feb 202616.8%21.7%27.8%10.9%14.4%8.4%
Mar 202626%20.9%21.6%14.8%11.1%5.6%
Apr 202630.7%22.1%18.7%15%8.1%5.4%
May 202632.6%22.8%15.4%18.1%6.7%4.4%
Jun 202631.1%27.5%12.9%18.8%4.8%4.9%
Jul 202627.8%18%23%14%11.7%5.5%
Aug 202638.9%18.4%16.2%14.4%7.8%4.3%
Sep 202636.2%19.1%17%13.9%8.8%4.9%
Oct 202631.7%22.2%19.4%13.9%7.3%5.6%

  1. 1.MyBib

    31.7%

    Held 1st. 4.5K estimated branded searches, -25% vs prior month. Share -4.5 points.

  2. 2.Scribbr

    22.2%

    Held 2nd. 3.2K estimated branded searches, -0.63% vs prior month. Share +3.1 points.

  3. 3.Zotero

    19.4%

    Held 3rd. 2.8K estimated branded searches, -2.8% vs prior month. Share +2.3 points.

  4. 4.Citation Machine

    13.9%

    Held 4th. 2K estimated branded searches, -15% vs prior month. Share -0.1 points.

  5. 5.EndNote

    7.3%

    Held 5th. 1.1K estimated branded searches, -29.1% vs prior month. Share -1.5 points.

  6. 6.Mendeley

    5.6%

    Held 6th. 800 estimated branded searches, -3.6% vs prior month. Share +0.6 points.

Compare popularity between Scribbr and its closest rivals

Every comparison with Scribbr

5 comparisons

How has branded search demand for Scribbr changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Scribbr in New Zealand held steady, from 3.1K to 3.2K.
  • Across the 12 months ending October 2026, Scribbr’s share of searches among citation and reference tools in New Zealand decreased from 29.4% to 22.2%.
  • Across the 12 months ending October 2026, Scribbr’s share of searches among citation and reference tools in New Zealand peaked at 29.4% in November 2025 and was lowest at 18% in July 2026.
  • Across the 12 months ending October 2026, Scribbr fell from 1st to 2nd among citation and reference tools in New Zealand.

How did search popularity change for New Zealand citation and reference tools in October 2026?

6 changes

  1. In October 2026, Scribbr gained share of searches among citation and reference tools in New Zealand, from 19.1% to 22.2%.

  2. In October 2026, Zotero gained share of searches among citation and reference tools in New Zealand, from 17% to 19.4%.

  3. In October 2026, Mendeley gained share of searches among citation and reference tools in New Zealand, from 4.9% to 5.6%.

  4. In October 2026, MyBib lost share of searches among citation and reference tools in New Zealand, from 36.2% to 31.7%.

  5. In October 2026, EndNote lost share of searches among citation and reference tools in New Zealand, from 8.8% to 7.3%.

  6. Estimated monthly branded searches for Citation Machine in New Zealand rose 76.1% over 12 measured months, from 1.1K to 2K in October 2026.

How are Scribbr’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Scribbr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scribbr
  • scribbr apa
  • scribbr citation
  • scribbr reference generator
  • scribbr referencing

Do you work for Scribbr? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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