Brandwave

Mendeley vs Paperpile:Which is more popular in New Zealand?

In October 2026, Mendeley had more branded searches than Paperpile among reference manager software in New Zealand. Mendeley had about 720 branded searches, while Paperpile had 70. Mendeley made up 16.6% of all reference manager software searches we track, and Paperpile accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about reference manager software, Mendeley appeared in all five answers and Paperpile in three. Mendeley was mentioned before Paperpile in four out of five answers.

Among reference manager software in New Zealand in October 2026

Who do people search for more?

Mendeley, about 10 searches for every 1 for Paperpile

Mendeley 720 searchesPaperpile 70 searches

Who does AI mention more?

Mendeley, mentioned in every answer we collected

Mendeley in 5 of 5Paperpile in 3 of 5

Who does AI recommend more?

Mendeley, named ahead of Paperpile in 4 of 5 answers

Mendeley first in 4Paperpile first in 1

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Top reference manager software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mendeley appeared in all five answers. Paperpile was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mendeley was listed before Paperpile in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zotero1st
  2. EndNote2nd
  3. Mendeley3rd
  4. Paperpile4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zotero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EndNote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mendeley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paperpile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about reference manager software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mendeley or Paperpile more popular in search?

This chart shows how often people search Google for Mendeley and Paperpile by name. Each line represents a brand's share of searches for all four reference manager software we track, month by month, from searches in New Zealand.

Mendeley and Paperpile among reference manager software in New Zealand, by month

Share of searches by month for Mendeley, Paperpile. The figures are in the table below the chart.

View monthly share of searches table
MonthZoteroEndNoteMendeleyPaperpile
Nov 202557.3%20.5%19.7%2.5%
Dec 202551.8%22.9%22%3.2%
Jan 202656.1%23.4%18.4%2.2%
Feb 202655.1%28.3%15.1%1.5%
Mar 202657%29.4%12.7%0.88%
Apr 202659%25%15%1%
May 202659%24.9%15.1%1.1%
Jun 202657.9%20.7%19.6%1.9%
Jul 202656.5%29.4%12.8%1.2%
Aug 202656.8%27.9%14.3%1%
Sep 202654.9%28.6%15%1.5%
Oct 202660.8%21%16.6%1.6%

How has branded search for Mendeley and Paperpile changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand reference manager software in October 2026?

2 changes
  1. In October 2026, Mendeley gained share of searches among reference manager software in New Zealand, from 15% to 16.6%.

  2. Estimated monthly branded searches for Paperpile in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026.

How are Mendeley’s and Paperpile’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mendeley’s and Paperpile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mendeley

1 branded search term

  • mendeley

Paperpile

1 branded search term

  • paperpile

How the Brand Demand Index is measured

Other head-to-heads among reference manager software

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