Brandwave

How popular isMartinborough Hotel?

In September 2026, people searched for Martinborough Hotel by name about 2,550 times in New Zealand, a 9.6% decrease from the previous year. These searches made up 18.4% of all New Zealand wairarapa hotels and accommodation searches, placing Martinborough Hotel second out of six brands. When we asked both ChatGPT and Google AI Overviews about wairarapa hotels and accommodation, Martinborough Hotel appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Martinborough Hotel is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. Copthorne Solway ParkShare of searches 32.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Martinborough HotelShare of searches 18.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. The White Swan GreytownShare of searches 16.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. Parehua ResortShare of searches 11.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Wharekauhau Country EstateShare of searches 11.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

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Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Martinborough Hotel appeared in all three answers. Martinborough Hotel is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Parehua Resort1st
  2. Martinborough Hotel2nd
  3. Wharekauhau Country Estate3rd
  4. The White Swan Country Hotel4th
  5. The White Swan Greytown5th
  6. Copthorne Solway Park–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about wairarapa hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which wairarapa hotels and accommodation compete with Martinborough Hotel?

Martinborough Hotel against wairarapa hotels and accommodation in New Zealand, by month

Share of searches by month for Copthorne Solway Park, Martinborough Hotel, The White Swan Greytown, Parehua Resort, Wharekauhau Country Estate, The White Swan Country Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthCopthorne Solway ParkMartinborough HotelThe White Swan GreytownParehua ResortWharekauhau Country EstateThe White Swan Country Hotel
Oct 202532.5%20.4%14.5%11.6%13.8%7.2%
Nov 202532.7%20.4%14.4%11.5%13.7%7.2%
Dec 202525.2%23.2%17.4%12.7%12.7%8.7%
Jan 202624.6%23.1%15.5%15.5%12.8%8.5%
Feb 202624.2%24.7%16.8%15.5%10.3%8.4%
Mar 202625.6%23.8%17.8%13%10.9%8.9%
Apr 202627.5%20%17%14.1%11.8%9.6%
May 202632.3%19.2%16.4%13.5%11.4%7.1%
Jun 202633.3%19%16.9%13.9%9.5%7.3%
Jul 202629.3%18.6%22.8%10.4%6.5%12.4%
Aug 202626.8%20.3%17.9%14.3%11.6%9%
Sep 202632.5%18.4%16.6%11.5%11.5%9.4%

  1. 1.Copthorne Solway Park

    32.5%

    Held 1st. 4.5K estimated branded searches, +50.8% vs prior month. Share +5.7 points.

  2. 2.Martinborough Hotel

    18.4%

    Held 2nd. 2.5K estimated branded searches, +12.3% vs prior month. Share -1.9 points.

  3. 3.The White Swan Greytown

    16.6%

    Held 3rd. 2.3K estimated branded searches, +15% vs prior month. Share -1.3 points.

  4. 4.Parehua Resort

    11.5%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -2.8 points.

  5. 5.Wharekauhau Country Estate

    11.5%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share -0.1 points.

  6. 6.The White Swan Country Hotel

    9.4%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.4 points.

Compare popularity between Martinborough Hotel and its closest rivals

Every comparison with Martinborough Hotel

5 comparisons

How has branded search demand for Martinborough Hotel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Martinborough Hotel in New Zealand fell from 2.8K to 2.5K.
  • Across the 12 months ending September 2026, Martinborough Hotel’s share of searches among wairarapa hotels and accommodation in New Zealand decreased from 20.4% to 18.4%.
  • Across the 12 months ending September 2026, Martinborough Hotel’s share of searches among wairarapa hotels and accommodation in New Zealand peaked at 24.7% in February 2026 and was lowest at 18.4% in September 2026.

How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026?

6 changes

  1. In September 2026, Copthorne Solway Park gained share of searches among wairarapa hotels and accommodation in New Zealand, from 26.8% to 32.5%.

  2. In September 2026, Parehua Resort lost share of searches among wairarapa hotels and accommodation in New Zealand, from 14.3% to 11.5%.

  3. In September 2026, Martinborough Hotel lost share of searches among wairarapa hotels and accommodation in New Zealand, from 20.3% to 18.4%.

  4. In September 2026, The White Swan Greytown lost share of searches among wairarapa hotels and accommodation in New Zealand, from 17.9% to 16.6%.

  5. Estimated monthly branded searches for The White Swan Country Hotel in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Wharekauhau Country Estate in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Martinborough Hotel’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Martinborough Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • accommodation martinborough hotel
  • martinborough hotel
  • martinborough hotel rooms
  • the martinborough hotel

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