Martinborough Hotel vs The White Swan Greytown:Which is more popular by branded search in New Zealand?
In August 2026, The White Swan Greytown had more branded searches than Martinborough Hotel among wairarapa hotels and accommodation in New Zealand. The White Swan Greytown was estimated to have 6K branded searches compared to Martinborough Hotel’s 2.3K, and held a 53.2% Share of Search versus Martinborough Hotel’s 20.2%.
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Which is more popular in search, Martinborough Hotel or The White Swan Greytown?
Compare hotels and serviced accommodation travellers can book for a stay in Wairarapa, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The White Swan Greytown, Martinborough Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | The White Swan Greytown | Copthorne Solway Park | Martinborough Hotel |
|---|---|---|---|
| Oct 2025 | 45% | 33.7% | 21.2% |
| Nov 2025 | 44.8% | 33.9% | 21.2% |
| Dec 2025 | 51.8% | 25% | 23.1% |
| Jan 2026 | 50.1% | 25.7% | 24.2% |
| Feb 2026 | 50.7% | 24.3% | 24.9% |
| Mar 2026 | 51.9% | 24.9% | 23.3% |
| Apr 2026 | 52.8% | 27.2% | 20% |
| May 2026 | 47.7% | 32.8% | 19.6% |
| Jun 2026 | 48.1% | 33.1% | 18.9% |
| Jul 2026 | 59.4% | 24.8% | 15.8% |
| Aug 2026 | 53.2% | 26.5% | 20.2% |
| Sep 2026 | — | — | — |
How has the Martinborough Hotel and The White Swan Greytown comparison changed over the last 12 months?
3 findings
- The White Swan Greytown was ahead of Martinborough Hotel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Martinborough Hotel’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand moved from 21.2% to 20.2%, and its estimated monthly branded searches moved from 2.8K to 2.3K.
- Across the 11 months ending August 2026, The White Swan Greytown’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand moved from 45% to 53.2%, and its estimated monthly branded searches held steady at 6K.
How did search popularity change for New Zealand wairarapa hotels and accommodation in August 2026?
2 changes
In August 2026, Martinborough Hotel gained estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 15.8% to 20.2%.
In August 2026, The White Swan Greytown lost estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 59.4% to 53.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Martinborough Hotel’s and The White Swan Greytown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Martinborough Hotel
6 branded search terms
- accommodation martinborough hotel
- martinborough hotel
- martinborough hotel deals
- martinborough hotel rooms
- the martinborough hotel
- the martinborough hotel martinborough new zealand
The White Swan Greytown
6 branded search terms
- greytown hotel the white swan
- the white swan country hotel
- the white swan country hotel greytown
- the white swan greytown
- the white swan hotel greytown
- white swan greytown
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.