Brandwave

Martinborough Hotel vs Parehua Resort:Which is more popular?

In September 2026, Martinborough Hotel had more branded searches than Parehua Resort among wairarapa hotels and accommodation in New Zealand. Martinborough Hotel had about 2,550 branded searches, while Parehua Resort had 1,600. Martinborough Hotel made up 18.4% of all wairarapa hotels and accommodation searches we track, and Parehua Resort accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about wairarapa hotels and accommodation, both Martinborough Hotel and Parehua Resort appeared in all three answers. Parehua Resort was mentioned before Martinborough Hotel in two out of three answers.

Among wairarapa hotels and accommodation in New Zealand in September 2026

Who do people search for more?

Martinborough Hotel, about 59% more searches than Parehua Resort

Martinborough Hotel 2.5K searchesParehua Resort 1.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Martinborough Hotel in 3 of 3Parehua Resort in 3 of 3

Who does AI recommend more?

Parehua Resort, named ahead of Martinborough Hotel in 2 of 3 answers

Parehua Resort first in 2Martinborough Hotel first in 1

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Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Martinborough Hotel and Parehua Resort showed up in all three answers. Parehua Resort was listed before Martinborough Hotel in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Parehua Resort1st
  2. Martinborough Hotel2nd
  3. Wharekauhau Country Estate3rd
  4. The White Swan Country Hotel4th
  5. The White Swan Greytown5th
  6. Copthorne Solway Park–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about wairarapa hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Martinborough Hotel or Parehua Resort more popular in search?

This chart shows how often people search Google for Martinborough Hotel and Parehua Resort by name. Each line represents a brand's share of searches for all six wairarapa hotels and accommodation we track, month by month, from searches in New Zealand.

Martinborough Hotel and Parehua Resort among wairarapa hotels and accommodation in New Zealand, by month

Share of searches by month for Martinborough Hotel, Parehua Resort. The figures are in the table below the chart.

View monthly share of searches table
MonthCopthorne Solway ParkMartinborough HotelThe White Swan GreytownParehua ResortWharekauhau Country EstateThe White Swan Country Hotel
Oct 202532.5%20.4%14.5%11.6%13.8%7.2%
Nov 202532.7%20.4%14.4%11.5%13.7%7.2%
Dec 202525.2%23.2%17.4%12.7%12.7%8.7%
Jan 202624.6%23.1%15.5%15.5%12.8%8.5%
Feb 202624.2%24.7%16.8%15.5%10.3%8.4%
Mar 202625.6%23.8%17.8%13%10.9%8.9%
Apr 202627.5%20%17%14.1%11.8%9.6%
May 202632.3%19.2%16.4%13.5%11.4%7.1%
Jun 202633.3%19%16.9%13.9%9.5%7.3%
Jul 202629.3%18.6%22.8%10.4%6.5%12.4%
Aug 202626.8%20.3%17.9%14.3%11.6%9%
Sep 202632.5%18.4%16.6%11.5%11.5%9.4%

How has the Martinborough Hotel and Parehua Resort comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026?

2 changes

  1. In September 2026, Parehua Resort lost share of searches among wairarapa hotels and accommodation in New Zealand, from 14.3% to 11.5%.

  2. In September 2026, Martinborough Hotel lost share of searches among wairarapa hotels and accommodation in New Zealand, from 20.3% to 18.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Martinborough Hotel’s and Parehua Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Martinborough Hotel

4 branded search terms

  • accommodation martinborough hotel
  • martinborough hotel
  • martinborough hotel rooms
  • the martinborough hotel

Parehua Resort

1 branded search term

  • parehua resort

How the Brand Demand Index is measured

Other head-to-heads among wairarapa hotels and accommodation

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