Brandwave

Martinborough Hotel vs The White Swan Country Hotel:Which is more popular?

In September 2026, Martinborough Hotel had more branded searches than The White Swan Country Hotel among wairarapa hotels and accommodation in New Zealand. Martinborough Hotel had about 2,550 branded searches, while The White Swan Country Hotel had 1,300. Martinborough Hotel made up 18.4% of all wairarapa hotels and accommodation searches we track, and The White Swan Country Hotel accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about wairarapa hotels and accommodation, Martinborough Hotel appeared in all three answers and The White Swan Country Hotel in two. Martinborough Hotel was mentioned before The White Swan Country Hotel in every answer.

Among wairarapa hotels and accommodation in New Zealand in September 2026

Who do people search for more?

Martinborough Hotel, about 2 searches for every 1 for The White Swan Country Hotel

Martinborough Hotel 2.5K searchesThe White Swan Country Hotel 1.3K searches

Who does AI mention more?

Martinborough Hotel, mentioned in every answer we collected

Martinborough Hotel in 3 of 3The White Swan Country Hotel in 2 of 3

Who does AI recommend more?

Martinborough Hotel, named ahead of The White Swan Country Hotel in every answer

Martinborough Hotel first in 3The White Swan Country Hotel never first

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Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Martinborough Hotel appeared in all three answers. The White Swan Country Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Martinborough Hotel was listed before The White Swan Country Hotel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Parehua Resort1st
  2. Martinborough Hotel2nd
  3. Wharekauhau Country Estate3rd
  4. The White Swan Country Hotel4th
  5. The White Swan Greytown5th
  6. Copthorne Solway Park–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about wairarapa hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Martinborough Hotel or The White Swan Country Hotel more popular in search?

This chart shows how often people search Google for Martinborough Hotel and The White Swan Country Hotel by name. Each line represents a brand's share of searches for all six wairarapa hotels and accommodation we track, month by month, from searches in New Zealand.

Martinborough Hotel and The White Swan Country Hotel among wairarapa hotels and accommodation in New Zealand, by month

Share of searches by month for Martinborough Hotel, The White Swan Country Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthCopthorne Solway ParkMartinborough HotelThe White Swan GreytownParehua ResortWharekauhau Country EstateThe White Swan Country Hotel
Oct 202532.5%20.4%14.5%11.6%13.8%7.2%
Nov 202532.7%20.4%14.4%11.5%13.7%7.2%
Dec 202525.2%23.2%17.4%12.7%12.7%8.7%
Jan 202624.6%23.1%15.5%15.5%12.8%8.5%
Feb 202624.2%24.7%16.8%15.5%10.3%8.4%
Mar 202625.6%23.8%17.8%13%10.9%8.9%
Apr 202627.5%20%17%14.1%11.8%9.6%
May 202632.3%19.2%16.4%13.5%11.4%7.1%
Jun 202633.3%19%16.9%13.9%9.5%7.3%
Jul 202629.3%18.6%22.8%10.4%6.5%12.4%
Aug 202626.8%20.3%17.9%14.3%11.6%9%
Sep 202632.5%18.4%16.6%11.5%11.5%9.4%

How has the Martinborough Hotel and The White Swan Country Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026?

2 changes

  1. In September 2026, Martinborough Hotel lost share of searches among wairarapa hotels and accommodation in New Zealand, from 20.3% to 18.4%.

  2. Estimated monthly branded searches for The White Swan Country Hotel in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Martinborough Hotel’s and The White Swan Country Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Martinborough Hotel

4 branded search terms

  • accommodation martinborough hotel
  • martinborough hotel
  • martinborough hotel rooms
  • the martinborough hotel

The White Swan Country Hotel

1 branded search term

  • the white swan country hotel

How the Brand Demand Index is measured

Other head-to-heads among wairarapa hotels and accommodation

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