Brandwave

How popular isThe White Swan Country Hotel?

In September 2026, people searched for The White Swan Country Hotel by name about 1,300 times in New Zealand, a 30% increase from the previous year. These searches made up 9.4% of all New Zealand wairarapa hotels and accommodation searches, placing The White Swan Country Hotel sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about wairarapa hotels and accommodation, The White Swan Country Hotel appeared in two of the three answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

The White Swan Country Hotel is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Copthorne Solway ParkShare of searches 32.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Martinborough HotelShare of searches 18.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. The White Swan GreytownShare of searches 16.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. Parehua ResortShare of searches 11.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. The White Swan Country HotelShare of searches 9.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The White Swan Country Hotel was mentioned in two out of three: in two of the three ChatGPT answers. The White Swan Country Hotel is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Parehua Resort1st
  2. Martinborough Hotel2nd
  3. Wharekauhau Country Estate3rd
  4. The White Swan Country Hotel4th
  5. The White Swan Greytown5th
  6. Copthorne Solway Park–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about wairarapa hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which wairarapa hotels and accommodation compete with The White Swan Country Hotel?

The White Swan Country Hotel against wairarapa hotels and accommodation in New Zealand, by month

Share of searches by month for Copthorne Solway Park, Martinborough Hotel, The White Swan Greytown, Parehua Resort, Wharekauhau Country Estate, The White Swan Country Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthCopthorne Solway ParkMartinborough HotelThe White Swan GreytownParehua ResortWharekauhau Country EstateThe White Swan Country Hotel
Oct 202532.5%20.4%14.5%11.6%13.8%7.2%
Nov 202532.7%20.4%14.4%11.5%13.7%7.2%
Dec 202525.2%23.2%17.4%12.7%12.7%8.7%
Jan 202624.6%23.1%15.5%15.5%12.8%8.5%
Feb 202624.2%24.7%16.8%15.5%10.3%8.4%
Mar 202625.6%23.8%17.8%13%10.9%8.9%
Apr 202627.5%20%17%14.1%11.8%9.6%
May 202632.3%19.2%16.4%13.5%11.4%7.1%
Jun 202633.3%19%16.9%13.9%9.5%7.3%
Jul 202629.3%18.6%22.8%10.4%6.5%12.4%
Aug 202626.8%20.3%17.9%14.3%11.6%9%
Sep 202632.5%18.4%16.6%11.5%11.5%9.4%

  1. 1.Copthorne Solway Park

    32.5%

    Held 1st. 4.5K estimated branded searches, +50.8% vs prior month. Share +5.7 points.

  2. 2.Martinborough Hotel

    18.4%

    Held 2nd. 2.5K estimated branded searches, +12.3% vs prior month. Share -1.9 points.

  3. 3.The White Swan Greytown

    16.6%

    Held 3rd. 2.3K estimated branded searches, +15% vs prior month. Share -1.3 points.

  4. 4.Parehua Resort

    11.5%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -2.8 points.

  5. 5.Wharekauhau Country Estate

    11.5%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share -0.1 points.

  6. 6.The White Swan Country Hotel

    9.4%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.4 points.

Compare popularity between The White Swan Country Hotel and its closest rivals

Every comparison with The White Swan Country Hotel

5 comparisons

How has branded search demand for The White Swan Country Hotel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The White Swan Country Hotel in New Zealand rose from 1K to 1.3K.
  • Across the 12 months ending September 2026, The White Swan Country Hotel’s share of searches among wairarapa hotels and accommodation in New Zealand increased from 7.2% to 9.4%.
  • Across the 12 months ending September 2026, The White Swan Country Hotel’s share of searches among wairarapa hotels and accommodation in New Zealand peaked at 12.4% in July 2026 and was lowest at 7.1% in May 2026.

How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026?

6 changes

  1. In September 2026, Copthorne Solway Park gained share of searches among wairarapa hotels and accommodation in New Zealand, from 26.8% to 32.5%.

  2. In September 2026, Parehua Resort lost share of searches among wairarapa hotels and accommodation in New Zealand, from 14.3% to 11.5%.

  3. In September 2026, Martinborough Hotel lost share of searches among wairarapa hotels and accommodation in New Zealand, from 20.3% to 18.4%.

  4. In September 2026, The White Swan Greytown lost share of searches among wairarapa hotels and accommodation in New Zealand, from 17.9% to 16.6%.

  5. Estimated monthly branded searches for The White Swan Country Hotel in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Wharekauhau Country Estate in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are The White Swan Country Hotel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The White Swan Country Hotel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the white swan country hotel

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