Brandwave

Parehua Resort vs The White Swan Country Hotel:Which is more popular?

In September 2026, Parehua Resort had more branded searches than The White Swan Country Hotel among wairarapa hotels and accommodation in New Zealand. Parehua Resort had about 1,600 branded searches, while The White Swan Country Hotel had 1,300. Parehua Resort made up 11.5% of all wairarapa hotels and accommodation searches we track, and The White Swan Country Hotel accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about wairarapa hotels and accommodation, Parehua Resort appeared in all three answers and The White Swan Country Hotel in two. Parehua Resort was mentioned before The White Swan Country Hotel in every answer.

Among wairarapa hotels and accommodation in New Zealand in September 2026

Who do people search for more?

Parehua Resort, about 23% more searches than The White Swan Country Hotel

Parehua Resort 1.6K searchesThe White Swan Country Hotel 1.3K searches

Who does AI mention more?

Parehua Resort, mentioned in every answer we collected

Parehua Resort in 3 of 3The White Swan Country Hotel in 2 of 3

Who does AI recommend more?

Parehua Resort, named ahead of The White Swan Country Hotel in every answer

Parehua Resort first in 3The White Swan Country Hotel never first

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Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Parehua Resort appeared in all three answers. The White Swan Country Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Parehua Resort was listed before The White Swan Country Hotel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Parehua Resort1st
  2. Martinborough Hotel2nd
  3. Wharekauhau Country Estate3rd
  4. The White Swan Country Hotel4th
  5. The White Swan Greytown5th
  6. Copthorne Solway Park–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about wairarapa hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Parehua Resort or The White Swan Country Hotel more popular in search?

This chart shows how often people search Google for Parehua Resort and The White Swan Country Hotel by name. Each line represents a brand's share of searches for all six wairarapa hotels and accommodation we track, month by month, from searches in New Zealand.

Parehua Resort and The White Swan Country Hotel among wairarapa hotels and accommodation in New Zealand, by month

Share of searches by month for Parehua Resort, The White Swan Country Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthCopthorne Solway ParkMartinborough HotelThe White Swan GreytownParehua ResortWharekauhau Country EstateThe White Swan Country Hotel
Oct 202532.5%20.4%14.5%11.6%13.8%7.2%
Nov 202532.7%20.4%14.4%11.5%13.7%7.2%
Dec 202525.2%23.2%17.4%12.7%12.7%8.7%
Jan 202624.6%23.1%15.5%15.5%12.8%8.5%
Feb 202624.2%24.7%16.8%15.5%10.3%8.4%
Mar 202625.6%23.8%17.8%13%10.9%8.9%
Apr 202627.5%20%17%14.1%11.8%9.6%
May 202632.3%19.2%16.4%13.5%11.4%7.1%
Jun 202633.3%19%16.9%13.9%9.5%7.3%
Jul 202629.3%18.6%22.8%10.4%6.5%12.4%
Aug 202626.8%20.3%17.9%14.3%11.6%9%
Sep 202632.5%18.4%16.6%11.5%11.5%9.4%

How has the Parehua Resort and The White Swan Country Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026?

2 changes

  1. In September 2026, Parehua Resort lost share of searches among wairarapa hotels and accommodation in New Zealand, from 14.3% to 11.5%.

  2. Estimated monthly branded searches for The White Swan Country Hotel in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Parehua Resort’s and The White Swan Country Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Parehua Resort

1 branded search term

  • parehua resort

The White Swan Country Hotel

1 branded search term

  • the white swan country hotel

How the Brand Demand Index is measured

Other head-to-heads among wairarapa hotels and accommodation

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