Brandwave

The White Swan Country Hotel vs Wharekauhau Country Estate:Which is more popular?

In September 2026, Wharekauhau Country Estate had more branded searches than The White Swan Country Hotel among wairarapa hotels and accommodation in New Zealand. Wharekauhau Country Estate had about 1,600 branded searches, while The White Swan Country Hotel had 1,300. Wharekauhau Country Estate made up 11.5% of all wairarapa hotels and accommodation searches we track, and The White Swan Country Hotel accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about wairarapa hotels and accommodation, The White Swan Country Hotel and Wharekauhau Country Estate each appeared in two of the three answers. The White Swan Country Hotel and Wharekauhau Country Estate were each mentioned first in one of the two answers that named either.

Among wairarapa hotels and accommodation in New Zealand in September 2026

Who do people search for more?

Wharekauhau Country Estate, about 23% more searches than The White Swan Country Hotel

Wharekauhau Country Estate 1.6K searchesThe White Swan Country Hotel 1.3K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

The White Swan Country Hotel in 2 of 3Wharekauhau Country Estate in 2 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

The White Swan Country Hotel first in 1Wharekauhau Country Estate first in 1

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Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The White Swan Country Hotel and Wharekauhau Country Estate were each mentioned in two out of three: in two of the three ChatGPT answers. The White Swan Country Hotel and Wharekauhau Country Estate were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Parehua Resort1st
  2. Martinborough Hotel2nd
  3. Wharekauhau Country Estate3rd
  4. The White Swan Country Hotel4th
  5. The White Swan Greytown5th
  6. Copthorne Solway Park–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about wairarapa hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The White Swan Country Hotel or Wharekauhau Country Estate more popular in search?

This chart shows how often people search Google for The White Swan Country Hotel and Wharekauhau Country Estate by name. Each line represents a brand's share of searches for all six wairarapa hotels and accommodation we track, month by month, from searches in New Zealand.

The White Swan Country Hotel and Wharekauhau Country Estate among wairarapa hotels and accommodation in New Zealand, by month

Share of searches by month for Wharekauhau Country Estate, The White Swan Country Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthCopthorne Solway ParkMartinborough HotelThe White Swan GreytownParehua ResortWharekauhau Country EstateThe White Swan Country Hotel
Oct 202532.5%20.4%14.5%11.6%13.8%7.2%
Nov 202532.7%20.4%14.4%11.5%13.7%7.2%
Dec 202525.2%23.2%17.4%12.7%12.7%8.7%
Jan 202624.6%23.1%15.5%15.5%12.8%8.5%
Feb 202624.2%24.7%16.8%15.5%10.3%8.4%
Mar 202625.6%23.8%17.8%13%10.9%8.9%
Apr 202627.5%20%17%14.1%11.8%9.6%
May 202632.3%19.2%16.4%13.5%11.4%7.1%
Jun 202633.3%19%16.9%13.9%9.5%7.3%
Jul 202629.3%18.6%22.8%10.4%6.5%12.4%
Aug 202626.8%20.3%17.9%14.3%11.6%9%
Sep 202632.5%18.4%16.6%11.5%11.5%9.4%

How has the The White Swan Country Hotel and Wharekauhau Country Estate comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026?

2 changes

  1. Estimated monthly branded searches for The White Swan Country Hotel in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  2. Estimated monthly branded searches for Wharekauhau Country Estate in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The White Swan Country Hotel’s and Wharekauhau Country Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The White Swan Country Hotel

1 branded search term

  • the white swan country hotel

Wharekauhau Country Estate

1 branded search term

  • wharekauhau country estate

How the Brand Demand Index is measured

Other head-to-heads among wairarapa hotels and accommodation

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