Brandwave

How popular isLaura Fergusson Trust?

In September 2026, people searched for Laura Fergusson Trust by name about 1,140 times in New Zealand, a 17.5% increase from the previous year. These searches made up 8.2% of all New Zealand disability support provider searches, placing Laura Fergusson Trust fifth out of eight providers. When we asked both ChatGPT and Google AI Overviews about disability support providers, Laura Fergusson Trust appeared in two of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Laura Fergusson Trust is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. HealthCare NZShare of searches 26%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. CCS Disability ActionShare of searches 20.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. IDEA ServicesShare of searches 13.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Spectrum CareShare of searches 11.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  5. Laura Fergusson TrustShare of searches 8.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top disability support providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Laura Fergusson Trust was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Laura Fergusson Trust is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CCS Disability Action1st
  2. IDEA Services2nd
  3. HealthCare NZ3rd
  4. Pact4th
  5. Laura Fergusson Trust5th
  6. Spectrum Care6th
  7. Hohepa–
  8. IHC New Zealand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HealthCare NZ3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • IDEA Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CCS Disability Action2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spectrum Care2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Laura Fergusson Trust2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pact2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hohepa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about disability support providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which disability support providers compete with Laura Fergusson Trust?

Laura Fergusson Trust against disability support providers in New Zealand, by month

Share of searches by month for HealthCare NZ, CCS Disability Action, IDEA Services, Spectrum Care, Laura Fergusson Trust, Hohepa, IHC New Zealand, Pact. The figures are in the table below the chart.

View monthly share of searches table
MonthHealthCare NZCCS Disability ActionIDEA ServicesSpectrum CareLaura Fergusson TrustHohepaIHC New ZealandPact
Oct 202527.2%14.4%18.1%12.1%7.3%7.6%6.6%6.7%
Nov 202527.2%12.1%18.1%12.1%8.6%9.8%6.6%5.5%
Dec 202531.5%14%14%11.4%8.5%7.7%7.7%5.2%
Jan 202628.5%19%15%10.3%8.8%7.9%5.7%4.8%
Feb 202624.5%19.7%16.3%12.9%9.8%6.8%6%4.1%
Mar 202626%21.3%14.2%11.2%8.5%7.7%5.9%5.3%
Apr 202626.7%21.5%14.1%11.9%7.2%6.5%6.5%5.4%
May 202630%19.8%12.9%10.9%6.7%6.8%6.8%6.1%
Jun 202628.4%18.7%12.2%12.2%9.1%6.4%6.4%6.5%
Jul 202626.7%21.5%14.1%11.9%7.3%6.5%6.5%5.4%
Aug 202630.5%20.1%13.2%11.1%7.1%6.9%6.1%5.1%
Sep 202626%20.9%13.7%11.5%8.2%7.2%7.2%5.3%

  1. 1.HealthCare NZ

    26%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  2. 2.CCS Disability Action

    20.9%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.IDEA Services

    13.7%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Spectrum Care

    11.5%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Laura Fergusson Trust

    8.2%

    Held 5th. 1.1K estimated branded searches, +11.8% vs prior month. Share +1.2 points.

  6. 6.Hohepa

    7.2%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.IHC New Zealand

    7.2%

    Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share +1.1 points.

  8. 8.Pact

    5.3%

    Held 8th. 730 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Laura Fergusson Trust and its closest rivals

Every comparison with Laura Fergusson Trust

7 comparisons

How has branded search demand for Laura Fergusson Trust changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Laura Fergusson Trust in New Zealand rose from 970 to 1.1K.
  • Across the 12 months ending September 2026, Laura Fergusson Trust’s share of searches among disability support providers in New Zealand increased from 7.3% to 8.2%.
  • Across the 12 months ending September 2026, Laura Fergusson Trust’s share of searches among disability support providers in New Zealand peaked at 9.8% in February 2026 and was lowest at 6.7% in May 2026.
  • Across the 12 months ending September 2026, Laura Fergusson Trust rose from 6th to 5th among disability support providers in New Zealand.

How did search popularity change for New Zealand disability support providers in September 2026?

6 changes

  1. In September 2026, Laura Fergusson Trust gained share of searches among disability support providers in New Zealand, from 7.1% to 8.2%.

  2. In September 2026, IHC New Zealand gained share of searches among disability support providers in New Zealand, from 6.1% to 7.2%.

  3. In September 2026, CCS Disability Action gained share of searches among disability support providers in New Zealand, from 20.1% to 20.9%.

  4. In September 2026, IDEA Services gained share of searches among disability support providers in New Zealand, from 13.2% to 13.7%.

  5. In September 2026, HealthCare NZ lost share of searches among disability support providers in New Zealand, from 30.5% to 26%.

  6. Hohepa’s share of searches among disability support providers in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.2% in September 2026.

How are Laura Fergusson Trust’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Laura Fergusson Trust’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • laura fergusson
  • laura fergusson trust

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