How popular isSpectrum Care?
In September 2026, people searched for Spectrum Care by name about 1,600 times in New Zealand, about the same as the previous year. These searches made up 11.5% of all New Zealand disability support provider searches, placing Spectrum Care fourth out of eight providers. When we asked both ChatGPT and Google AI Overviews about disability support providers, Spectrum Care appeared in two of the four answers and was the sixth most recommended of the eight.
Spectrum Care is the fourth most searched of 8 competitors and the sixth most recommended in AI answers.
HealthCare NZShare of searches 26%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
CCS Disability ActionShare of searches 20.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
IDEA ServicesShare of searches 13.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Spectrum CareShare of searches 11.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
Laura Fergusson TrustShare of searches 8.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top disability support providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Spectrum Care was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Spectrum Care is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HealthCare NZ3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- IDEA Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- CCS Disability Action2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spectrum Care2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Laura Fergusson Trust2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pact2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hohepa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about disability support providers
4 answers
Asked ChatGPT
“Which disability support provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best disability support providers in New Zealand?”
Asked ChatGPT
“What's the best disability support provider in New Zealand for daily support?”
Searched Google, AI Overview
“disability support services nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“support workers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which disability support providers compete with Spectrum Care?
Share of searches by month for HealthCare NZ, CCS Disability Action, IDEA Services, Spectrum Care, Laura Fergusson Trust, Hohepa, IHC New Zealand, Pact. The figures are in the table below the chart.
View monthly share of searches table
| Month | HealthCare NZ | CCS Disability Action | IDEA Services | Spectrum Care | Laura Fergusson Trust | Hohepa | IHC New Zealand | Pact |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 14.4% | 18.1% | 12.1% | 7.3% | 7.6% | 6.6% | 6.7% |
| Nov 2025 | 27.2% | 12.1% | 18.1% | 12.1% | 8.6% | 9.8% | 6.6% | 5.5% |
| Dec 2025 | 31.5% | 14% | 14% | 11.4% | 8.5% | 7.7% | 7.7% | 5.2% |
| Jan 2026 | 28.5% | 19% | 15% | 10.3% | 8.8% | 7.9% | 5.7% | 4.8% |
| Feb 2026 | 24.5% | 19.7% | 16.3% | 12.9% | 9.8% | 6.8% | 6% | 4.1% |
| Mar 2026 | 26% | 21.3% | 14.2% | 11.2% | 8.5% | 7.7% | 5.9% | 5.3% |
| Apr 2026 | 26.7% | 21.5% | 14.1% | 11.9% | 7.2% | 6.5% | 6.5% | 5.4% |
| May 2026 | 30% | 19.8% | 12.9% | 10.9% | 6.7% | 6.8% | 6.8% | 6.1% |
| Jun 2026 | 28.4% | 18.7% | 12.2% | 12.2% | 9.1% | 6.4% | 6.4% | 6.5% |
| Jul 2026 | 26.7% | 21.5% | 14.1% | 11.9% | 7.3% | 6.5% | 6.5% | 5.4% |
| Aug 2026 | 30.5% | 20.1% | 13.2% | 11.1% | 7.1% | 6.9% | 6.1% | 5.1% |
| Sep 2026 | 26% | 20.9% | 13.7% | 11.5% | 8.2% | 7.2% | 7.2% | 5.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26% | 3.6K | -18.2% | -4.5 points | |
| 2, held 2nd | 20.9% | 2.9K | 0% | +0.8 points | |
| 3, held 3rd | 13.7% | 1.9K | 0% | +0.5 points | |
| 4, held 4th | 11.5% | 1.6K | 0% | +0.4 points | |
| 5, held 5th | 8.2% | 1.1K | +11.8% | +1.2 points | |
| 6, held 6th | 7.2% | 1K | 0% | +0.3 points | |
| 7, held 7th | 7.2% | 1K | +13.6% | +1.1 points | |
| 8, held 8th | 5.3% | 730 | 0% | +0.2 points |
26%
Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -4.5 points.
20.9%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
13.7%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
11.5%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.2%
Held 5th. 1.1K estimated branded searches, +11.8% vs prior month. Share +1.2 points.
6.
Hohepa7.2%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.2%
Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share +1.1 points.
8.
Pact5.3%
Held 8th. 730 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Spectrum Care and its closest rivals
Every comparison with Spectrum Care
7 comparisons
How has branded search demand for Spectrum Care changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spectrum Care in New Zealand held steady at 1.6K.
- Across the 12 months ending September 2026, Spectrum Care’s share of searches among disability support providers in New Zealand decreased from 12.1% to 11.5%.
- Across the 12 months ending September 2026, Spectrum Care’s share of searches among disability support providers in New Zealand peaked at 12.9% in February 2026 and was lowest at 10.3% in January 2026.
How did search popularity change for New Zealand disability support providers in September 2026?
6 changes
In September 2026, Laura Fergusson Trust gained share of searches among disability support providers in New Zealand, from 7.1% to 8.2%.
In September 2026, IHC New Zealand gained share of searches among disability support providers in New Zealand, from 6.1% to 7.2%.
In September 2026, CCS Disability Action gained share of searches among disability support providers in New Zealand, from 20.1% to 20.9%.
In September 2026, IDEA Services gained share of searches among disability support providers in New Zealand, from 13.2% to 13.7%.
In September 2026, HealthCare NZ lost share of searches among disability support providers in New Zealand, from 30.5% to 26%.
Hohepa’s share of searches among disability support providers in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.2% in September 2026.
How are Spectrum Care’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Spectrum Care’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spectrum care
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