Brandwave

How popular isIDEA Services?

In September 2026, people searched for IDEA Services by name about 1,900 times in New Zealand, a 20.8% decrease from the previous year. These searches made up 13.7% of all New Zealand disability support provider searches, placing IDEA Services third out of eight providers. When we asked both ChatGPT and Google AI Overviews about disability support providers, IDEA Services appeared in three of the four answers and was the second most recommended of the eight.

Search and AI answers in September 2026

IDEA Services is the third most searched of 8 competitors and the second most recommended in AI answers.

  1. HealthCare NZShare of searches 26%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. CCS Disability ActionShare of searches 20.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. IDEA ServicesShare of searches 13.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Spectrum CareShare of searches 11.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  5. Laura Fergusson TrustShare of searches 8.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top disability support providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, IDEA Services was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. IDEA Services is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CCS Disability Action1st
  2. IDEA Services2nd
  3. HealthCare NZ3rd
  4. Pact4th
  5. Laura Fergusson Trust5th
  6. Spectrum Care6th
  7. Hohepa–
  8. IHC New Zealand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HealthCare NZ3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • IDEA Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CCS Disability Action2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spectrum Care2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Laura Fergusson Trust2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pact2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hohepa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about disability support providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which disability support providers compete with IDEA Services?

IDEA Services against disability support providers in New Zealand, by month

Share of searches by month for HealthCare NZ, CCS Disability Action, IDEA Services, Spectrum Care, Laura Fergusson Trust, Hohepa, IHC New Zealand, Pact. The figures are in the table below the chart.

View monthly share of searches table
MonthHealthCare NZCCS Disability ActionIDEA ServicesSpectrum CareLaura Fergusson TrustHohepaIHC New ZealandPact
Oct 202527.2%14.4%18.1%12.1%7.3%7.6%6.6%6.7%
Nov 202527.2%12.1%18.1%12.1%8.6%9.8%6.6%5.5%
Dec 202531.5%14%14%11.4%8.5%7.7%7.7%5.2%
Jan 202628.5%19%15%10.3%8.8%7.9%5.7%4.8%
Feb 202624.5%19.7%16.3%12.9%9.8%6.8%6%4.1%
Mar 202626%21.3%14.2%11.2%8.5%7.7%5.9%5.3%
Apr 202626.7%21.5%14.1%11.9%7.2%6.5%6.5%5.4%
May 202630%19.8%12.9%10.9%6.7%6.8%6.8%6.1%
Jun 202628.4%18.7%12.2%12.2%9.1%6.4%6.4%6.5%
Jul 202626.7%21.5%14.1%11.9%7.3%6.5%6.5%5.4%
Aug 202630.5%20.1%13.2%11.1%7.1%6.9%6.1%5.1%
Sep 202626%20.9%13.7%11.5%8.2%7.2%7.2%5.3%

  1. 1.HealthCare NZ

    26%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  2. 2.CCS Disability Action

    20.9%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.IDEA Services

    13.7%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Spectrum Care

    11.5%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Laura Fergusson Trust

    8.2%

    Held 5th. 1.1K estimated branded searches, +11.8% vs prior month. Share +1.2 points.

  6. 6.Hohepa

    7.2%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.IHC New Zealand

    7.2%

    Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share +1.1 points.

  8. 8.Pact

    5.3%

    Held 8th. 730 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between IDEA Services and its closest rivals

Every comparison with IDEA Services

7 comparisons

How has branded search demand for IDEA Services changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IDEA Services in New Zealand fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, IDEA Services’ share of searches among disability support providers in New Zealand decreased from 18.1% to 13.7%.
  • Across the 12 months ending September 2026, IDEA Services’ share of searches among disability support providers in New Zealand peaked at 18.1% in October 2025 and was lowest at 12.2% in June 2026.
  • Across the 12 months ending September 2026, IDEA Services fell from 2nd to 3rd among disability support providers in New Zealand.

How did search popularity change for New Zealand disability support providers in September 2026?

6 changes

  1. In September 2026, Laura Fergusson Trust gained share of searches among disability support providers in New Zealand, from 7.1% to 8.2%.

  2. In September 2026, IHC New Zealand gained share of searches among disability support providers in New Zealand, from 6.1% to 7.2%.

  3. In September 2026, CCS Disability Action gained share of searches among disability support providers in New Zealand, from 20.1% to 20.9%.

  4. In September 2026, IDEA Services gained share of searches among disability support providers in New Zealand, from 13.2% to 13.7%.

  5. In September 2026, HealthCare NZ lost share of searches among disability support providers in New Zealand, from 30.5% to 26%.

  6. Hohepa’s share of searches among disability support providers in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.2% in September 2026.

How are IDEA Services’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using IDEA Services’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • idea services

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How the Brand Demand Index is measured

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