Brandwave

IDEA Services vs Laura Fergusson Trust:Which is more popular?

In September 2026, IDEA Services had more branded searches than Laura Fergusson Trust among disability support providers in New Zealand. IDEA Services had about 1,900 branded searches, while Laura Fergusson Trust had 1,140. IDEA Services made up 13.7% of all disability support provider searches we track, and Laura Fergusson Trust accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about disability support providers, IDEA Services appeared in three of the four answers and Laura Fergusson Trust in two. IDEA Services was mentioned before Laura Fergusson Trust in two out of three answers.

Among disability support providers in New Zealand in September 2026

Who do people search for more?

IDEA Services, about 67% more searches than Laura Fergusson Trust

IDEA Services 1.9K searchesLaura Fergusson Trust 1.1K searches

Who does AI mention more?

IDEA Services, mentioned in 3 of 4 answers, Laura Fergusson Trust in 2

IDEA Services in 3 of 4Laura Fergusson Trust in 2 of 4

Who does AI recommend more?

IDEA Services, named ahead of Laura Fergusson Trust in 2 of 3 answers

IDEA Services first in 2Laura Fergusson Trust first in 1

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Top disability support providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, IDEA Services was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Laura Fergusson Trust was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. IDEA Services was listed before Laura Fergusson Trust in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CCS Disability Action1st
  2. IDEA Services2nd
  3. HealthCare NZ3rd
  4. Pact4th
  5. Laura Fergusson Trust5th
  6. Spectrum Care6th
  7. Hohepa–
  8. IHC New Zealand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HealthCare NZ3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • IDEA Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CCS Disability Action2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spectrum Care2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Laura Fergusson Trust2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pact2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hohepa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about disability support providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is IDEA Services or Laura Fergusson Trust more popular in search?

This chart shows how often people search Google for IDEA Services and Laura Fergusson Trust by name. Each line represents a brand's share of searches for all eight disability support providers we track, month by month, from searches in New Zealand.

IDEA Services and Laura Fergusson Trust among disability support providers in New Zealand, by month

Share of searches by month for IDEA Services, Laura Fergusson Trust. The figures are in the table below the chart.

View monthly share of searches table
MonthHealthCare NZCCS Disability ActionIDEA ServicesSpectrum CareLaura Fergusson TrustHohepaIHC New ZealandPact
Oct 202527.2%14.4%18.1%12.1%7.3%7.6%6.6%6.7%
Nov 202527.2%12.1%18.1%12.1%8.6%9.8%6.6%5.5%
Dec 202531.5%14%14%11.4%8.5%7.7%7.7%5.2%
Jan 202628.5%19%15%10.3%8.8%7.9%5.7%4.8%
Feb 202624.5%19.7%16.3%12.9%9.8%6.8%6%4.1%
Mar 202626%21.3%14.2%11.2%8.5%7.7%5.9%5.3%
Apr 202626.7%21.5%14.1%11.9%7.2%6.5%6.5%5.4%
May 202630%19.8%12.9%10.9%6.7%6.8%6.8%6.1%
Jun 202628.4%18.7%12.2%12.2%9.1%6.4%6.4%6.5%
Jul 202626.7%21.5%14.1%11.9%7.3%6.5%6.5%5.4%
Aug 202630.5%20.1%13.2%11.1%7.1%6.9%6.1%5.1%
Sep 202626%20.9%13.7%11.5%8.2%7.2%7.2%5.3%

How has the IDEA Services and Laura Fergusson Trust comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand disability support providers in September 2026?

2 changes

  1. In September 2026, Laura Fergusson Trust gained share of searches among disability support providers in New Zealand, from 7.1% to 8.2%.

  2. In September 2026, IDEA Services gained share of searches among disability support providers in New Zealand, from 13.2% to 13.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using IDEA Services’ and Laura Fergusson Trust’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IDEA Services

1 branded search term

  • idea services

Laura Fergusson Trust

2 branded search terms

  • laura fergusson
  • laura fergusson trust

How the Brand Demand Index is measured

Other head-to-heads among disability support providers

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