Brandwave

HealthCare NZ vs IDEA Services:Which is more popular?

In September 2026, HealthCare NZ had more branded searches than IDEA Services among disability support providers in New Zealand. HealthCare NZ had about 3,600 branded searches, while IDEA Services had 1,900. HealthCare NZ made up 26% of all disability support provider searches we track, and IDEA Services accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about disability support providers, HealthCare NZ and IDEA Services each appeared in three of the four answers. IDEA Services was mentioned before HealthCare NZ in two out of three answers.

Among disability support providers in New Zealand in September 2026

Who do people search for more?

HealthCare NZ, about 89% more searches than IDEA Services

HealthCare NZ 3.6K searchesIDEA Services 1.9K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

HealthCare NZ in 3 of 4IDEA Services in 3 of 4

Who does AI recommend more?

IDEA Services, named ahead of HealthCare NZ in 2 of 3 answers

IDEA Services first in 2HealthCare NZ first in 1

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Top disability support providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HealthCare NZ was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. IDEA Services was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. IDEA Services was listed before HealthCare NZ in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CCS Disability Action1st
  2. IDEA Services2nd
  3. HealthCare NZ3rd
  4. Pact4th
  5. Laura Fergusson Trust5th
  6. Spectrum Care6th
  7. Hohepa–
  8. IHC New Zealand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HealthCare NZ3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • IDEA Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CCS Disability Action2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spectrum Care2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Laura Fergusson Trust2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pact2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hohepa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about disability support providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is HealthCare NZ or IDEA Services more popular in search?

This chart shows how often people search Google for HealthCare NZ and IDEA Services by name. Each line represents a brand's share of searches for all eight disability support providers we track, month by month, from searches in New Zealand.

HealthCare NZ and IDEA Services among disability support providers in New Zealand, by month

Share of searches by month for HealthCare NZ, IDEA Services. The figures are in the table below the chart.

View monthly share of searches table
MonthHealthCare NZCCS Disability ActionIDEA ServicesSpectrum CareLaura Fergusson TrustHohepaIHC New ZealandPact
Oct 202527.2%14.4%18.1%12.1%7.3%7.6%6.6%6.7%
Nov 202527.2%12.1%18.1%12.1%8.6%9.8%6.6%5.5%
Dec 202531.5%14%14%11.4%8.5%7.7%7.7%5.2%
Jan 202628.5%19%15%10.3%8.8%7.9%5.7%4.8%
Feb 202624.5%19.7%16.3%12.9%9.8%6.8%6%4.1%
Mar 202626%21.3%14.2%11.2%8.5%7.7%5.9%5.3%
Apr 202626.7%21.5%14.1%11.9%7.2%6.5%6.5%5.4%
May 202630%19.8%12.9%10.9%6.7%6.8%6.8%6.1%
Jun 202628.4%18.7%12.2%12.2%9.1%6.4%6.4%6.5%
Jul 202626.7%21.5%14.1%11.9%7.3%6.5%6.5%5.4%
Aug 202630.5%20.1%13.2%11.1%7.1%6.9%6.1%5.1%
Sep 202626%20.9%13.7%11.5%8.2%7.2%7.2%5.3%

How has the HealthCare NZ and IDEA Services comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand disability support providers in September 2026?

2 changes

  1. In September 2026, IDEA Services gained share of searches among disability support providers in New Zealand, from 13.2% to 13.7%.

  2. In September 2026, HealthCare NZ lost share of searches among disability support providers in New Zealand, from 30.5% to 26%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HealthCare NZ’s and IDEA Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HealthCare NZ

1 branded search term

  • healthcare nz

IDEA Services

1 branded search term

  • idea services

How the Brand Demand Index is measured

Other head-to-heads among disability support providers

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