Hohepa vs IDEA Services:Which is more popular?
In September 2026, IDEA Services had more branded searches than Hohepa among disability support providers in New Zealand. IDEA Services had about 1,900 branded searches, while Hohepa had 1,000. IDEA Services made up 13.7% of all disability support provider searches we track, and Hohepa accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about disability support providers, IDEA Services appeared in three of the four answers and Hohepa in none.
Who do people search for more?
IDEA Services, about 90% more searches than Hohepa
Who does AI mention more?
IDEA Services, mentioned in 3 of 4 answers, Hohepa in 0
Who does AI recommend more?
IDEA Services, the only one of the two named
Follow Hohepa vs IDEA Services and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top disability support providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, IDEA Services was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hohepa did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HealthCare NZ3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- IDEA Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CCS Disability Action2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Spectrum Care2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Laura Fergusson Trust2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pact2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hohepa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about disability support providers
4 answers
Asked ChatGPT
“Which disability support provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best disability support providers in New Zealand?”
Asked ChatGPT
“What's the best disability support provider in New Zealand for daily support?”
Searched Google, AI Overview
“disability support services nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“support workers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hohepa or IDEA Services more popular in search?
This chart shows how often people search Google for Hohepa and IDEA Services by name. Each line represents a brand's share of searches for all eight disability support providers we track, month by month, from searches in New Zealand.
Share of searches by month for IDEA Services, Hohepa. The figures are in the table below the chart.
View monthly share of searches table
| Month | HealthCare NZ | CCS Disability Action | IDEA Services | Spectrum Care | Laura Fergusson Trust | Hohepa | IHC New Zealand | Pact |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 14.4% | 18.1% | 12.1% | 7.3% | 7.6% | 6.6% | 6.7% |
| Nov 2025 | 27.2% | 12.1% | 18.1% | 12.1% | 8.6% | 9.8% | 6.6% | 5.5% |
| Dec 2025 | 31.5% | 14% | 14% | 11.4% | 8.5% | 7.7% | 7.7% | 5.2% |
| Jan 2026 | 28.5% | 19% | 15% | 10.3% | 8.8% | 7.9% | 5.7% | 4.8% |
| Feb 2026 | 24.5% | 19.7% | 16.3% | 12.9% | 9.8% | 6.8% | 6% | 4.1% |
| Mar 2026 | 26% | 21.3% | 14.2% | 11.2% | 8.5% | 7.7% | 5.9% | 5.3% |
| Apr 2026 | 26.7% | 21.5% | 14.1% | 11.9% | 7.2% | 6.5% | 6.5% | 5.4% |
| May 2026 | 30% | 19.8% | 12.9% | 10.9% | 6.7% | 6.8% | 6.8% | 6.1% |
| Jun 2026 | 28.4% | 18.7% | 12.2% | 12.2% | 9.1% | 6.4% | 6.4% | 6.5% |
| Jul 2026 | 26.7% | 21.5% | 14.1% | 11.9% | 7.3% | 6.5% | 6.5% | 5.4% |
| Aug 2026 | 30.5% | 20.1% | 13.2% | 11.1% | 7.1% | 6.9% | 6.1% | 5.1% |
| Sep 2026 | 26% | 20.9% | 13.7% | 11.5% | 8.2% | 7.2% | 7.2% | 5.3% |
How has the Hohepa and IDEA Services comparison changed over the last 12 months?
3 findings
- IDEA Services was ahead of Hohepa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hohepa’s share of searches among disability support providers in New Zealand moved from 7.6% to 7.2%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, IDEA Services’ share of searches among disability support providers in New Zealand moved from 18.1% to 13.7%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for New Zealand disability support providers in September 2026?
2 changes
In September 2026, IDEA Services gained share of searches among disability support providers in New Zealand, from 13.2% to 13.7%.
Hohepa’s share of searches among disability support providers in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hohepa’s and IDEA Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hohepa
1 branded search term
- hohepa
IDEA Services
1 branded search term
- idea services
Other head-to-heads among disability support providers
- HealthCare NZ vs CCS Disability Action: compare popularity
- HealthCare NZ vs IDEA Services: compare popularity
- HealthCare NZ vs Spectrum Care: compare popularity
- HealthCare NZ vs Laura Fergusson Trust: compare popularity
- CCS Disability Action vs IDEA Services: compare popularity
- CCS Disability Action vs Spectrum Care: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.