Brandwave

Laura Fergusson Trust vs Pact:Which is more popular?

In September 2026, Laura Fergusson Trust had more branded searches than Pact among disability support providers in New Zealand. Laura Fergusson Trust had about 1,140 branded searches, while Pact had 730. Laura Fergusson Trust made up 8.2% of all disability support provider searches we track, and Pact accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about disability support providers, Laura Fergusson Trust and Pact each appeared in two of the four answers. Laura Fergusson Trust and Pact were each mentioned first in one of the two answers that named either.

Among disability support providers in New Zealand in September 2026

Who do people search for more?

Laura Fergusson Trust, about 56% more searches than Pact

Laura Fergusson Trust 1.1K searchesPact 730 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Laura Fergusson Trust in 2 of 4Pact in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Laura Fergusson Trust first in 1Pact first in 1

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Top disability support providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Laura Fergusson Trust and Pact were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Laura Fergusson Trust and Pact were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CCS Disability Action1st
  2. IDEA Services2nd
  3. HealthCare NZ3rd
  4. Pact4th
  5. Laura Fergusson Trust5th
  6. Spectrum Care6th
  7. Hohepa–
  8. IHC New Zealand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HealthCare NZ3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • IDEA Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CCS Disability Action2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spectrum Care2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Laura Fergusson Trust2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pact2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hohepa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about disability support providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Laura Fergusson Trust or Pact more popular in search?

This chart shows how often people search Google for Laura Fergusson Trust and Pact by name. Each line represents a brand's share of searches for all eight disability support providers we track, month by month, from searches in New Zealand.

Laura Fergusson Trust and Pact among disability support providers in New Zealand, by month

Share of searches by month for Laura Fergusson Trust, Pact. The figures are in the table below the chart.

View monthly share of searches table
MonthHealthCare NZCCS Disability ActionIDEA ServicesSpectrum CareLaura Fergusson TrustHohepaIHC New ZealandPact
Oct 202527.2%14.4%18.1%12.1%7.3%7.6%6.6%6.7%
Nov 202527.2%12.1%18.1%12.1%8.6%9.8%6.6%5.5%
Dec 202531.5%14%14%11.4%8.5%7.7%7.7%5.2%
Jan 202628.5%19%15%10.3%8.8%7.9%5.7%4.8%
Feb 202624.5%19.7%16.3%12.9%9.8%6.8%6%4.1%
Mar 202626%21.3%14.2%11.2%8.5%7.7%5.9%5.3%
Apr 202626.7%21.5%14.1%11.9%7.2%6.5%6.5%5.4%
May 202630%19.8%12.9%10.9%6.7%6.8%6.8%6.1%
Jun 202628.4%18.7%12.2%12.2%9.1%6.4%6.4%6.5%
Jul 202626.7%21.5%14.1%11.9%7.3%6.5%6.5%5.4%
Aug 202630.5%20.1%13.2%11.1%7.1%6.9%6.1%5.1%
Sep 202626%20.9%13.7%11.5%8.2%7.2%7.2%5.3%

How has the Laura Fergusson Trust and Pact comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand disability support providers in September 2026?

2 changes

  1. In September 2026, Laura Fergusson Trust gained share of searches among disability support providers in New Zealand, from 7.1% to 8.2%.

  2. Estimated monthly branded searches for Pact in New Zealand fell 18% over 12 measured months, from 890 to 730 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Laura Fergusson Trust’s and Pact’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Laura Fergusson Trust

2 branded search terms

  • laura fergusson
  • laura fergusson trust

Pact

2 branded search terms

  • pact disability
  • pact group

How the Brand Demand Index is measured

Other head-to-heads among disability support providers

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