Brandwave

Hohepa vs Laura Fergusson Trust:Which is more popular?

In September 2026, Laura Fergusson Trust had more branded searches than Hohepa among disability support providers in New Zealand. Laura Fergusson Trust had about 1,140 branded searches, while Hohepa had 1,000. Laura Fergusson Trust made up 8.2% of all disability support provider searches we track, and Hohepa accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about disability support providers, Laura Fergusson Trust appeared in two of the four answers and Hohepa in none.

Among disability support providers in New Zealand in September 2026

Who do people search for more?

Laura Fergusson Trust, about 14% more searches than Hohepa

Laura Fergusson Trust 1.1K searchesHohepa 1K searches

Who does AI mention more?

Laura Fergusson Trust, mentioned in 2 of 4 answers, Hohepa in 0

Laura Fergusson Trust in 2 of 4Hohepa in 0 of 4

Who does AI recommend more?

Laura Fergusson Trust, the only one of the two named

Laura Fergusson Trust first in 2Hohepa never named

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Top disability support providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Laura Fergusson Trust was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hohepa did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CCS Disability Action1st
  2. IDEA Services2nd
  3. HealthCare NZ3rd
  4. Pact4th
  5. Laura Fergusson Trust5th
  6. Spectrum Care6th
  7. Hohepa–
  8. IHC New Zealand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HealthCare NZ3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • IDEA Services3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CCS Disability Action2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spectrum Care2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Laura Fergusson Trust2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pact2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hohepa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about disability support providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hohepa or Laura Fergusson Trust more popular in search?

This chart shows how often people search Google for Hohepa and Laura Fergusson Trust by name. Each line represents a brand's share of searches for all eight disability support providers we track, month by month, from searches in New Zealand.

Hohepa and Laura Fergusson Trust among disability support providers in New Zealand, by month

Share of searches by month for Laura Fergusson Trust, Hohepa. The figures are in the table below the chart.

View monthly share of searches table
MonthHealthCare NZCCS Disability ActionIDEA ServicesSpectrum CareLaura Fergusson TrustHohepaIHC New ZealandPact
Oct 202527.2%14.4%18.1%12.1%7.3%7.6%6.6%6.7%
Nov 202527.2%12.1%18.1%12.1%8.6%9.8%6.6%5.5%
Dec 202531.5%14%14%11.4%8.5%7.7%7.7%5.2%
Jan 202628.5%19%15%10.3%8.8%7.9%5.7%4.8%
Feb 202624.5%19.7%16.3%12.9%9.8%6.8%6%4.1%
Mar 202626%21.3%14.2%11.2%8.5%7.7%5.9%5.3%
Apr 202626.7%21.5%14.1%11.9%7.2%6.5%6.5%5.4%
May 202630%19.8%12.9%10.9%6.7%6.8%6.8%6.1%
Jun 202628.4%18.7%12.2%12.2%9.1%6.4%6.4%6.5%
Jul 202626.7%21.5%14.1%11.9%7.3%6.5%6.5%5.4%
Aug 202630.5%20.1%13.2%11.1%7.1%6.9%6.1%5.1%
Sep 202626%20.9%13.7%11.5%8.2%7.2%7.2%5.3%

How has the Hohepa and Laura Fergusson Trust comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand disability support providers in September 2026?

2 changes

  1. In September 2026, Laura Fergusson Trust gained share of searches among disability support providers in New Zealand, from 7.1% to 8.2%.

  2. Hohepa’s share of searches among disability support providers in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hohepa’s and Laura Fergusson Trust’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hohepa

1 branded search term

  • hohepa

Laura Fergusson Trust

2 branded search terms

  • laura fergusson
  • laura fergusson trust

How the Brand Demand Index is measured

Other head-to-heads among disability support providers

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