How popular isJ Fraser & Sons in search?
In August 2026, there were an estimated 1.6K branded searches for J Fraser & Sons in New Zealand which is up 45.9% over the last 11 months. J Fraser & Sons holds 25.4% estimated Share of Search among New Zealand invercargill funeral directors and is ranked 3rd of 4 competitors for search popularity.
Avenal Park Funeral Home36.1%
Distinct Funerals27.9%
J Fraser & Sons25.4%
Macdonald & Weston10.7%
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Which invercargill funeral directors compete with J Fraser & Sons?
Share of Search by month for Avenal Park Funeral Home, Distinct Funerals, J Fraser & Sons, Macdonald & Weston. The figures are in the table below the chart.
View monthly share of search table
| Month | Avenal Park Funeral Home | Distinct Funerals | J Fraser & Sons | Macdonald & Weston |
|---|---|---|---|---|
| Oct 2025 | 26.4% | 17.6% | 39.9% | 16.2% |
| Nov 2025 | 33.7% | 17.7% | 33.7% | 14.9% |
| Dec 2025 | 21.5% | 32.6% | 30.4% | 15.5% |
| Jan 2026 | 19.6% | 27.8% | 39.6% | 13.1% |
| Feb 2026 | 20.1% | 30.2% | 33.3% | 16.4% |
| Mar 2026 | 18.8% | 33.8% | 26.6% | 20.8% |
| Apr 2026 | 25.8% | 28.8% | 25.8% | 19.7% |
| May 2026 | 19.8% | 35.5% | 31% | 13.7% |
| Jun 2026 | 14.6% | 38.2% | 29.2% | 18% |
| Jul 2026 | 20.6% | 34.9% | 27% | 17.5% |
| Aug 2026 | 36.1% | 27.9% | 25.4% | 10.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 36.1% | 880 | +125.6% | +15.4 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 27.9% | 680 | +3% | -7.1 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 25.4% | 620 | +21.6% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.7% | 260 | -21.2% | -6.8 points |
36.1%
moved from 3rd to 1st · 880 estimated branded searches · +125.6% vs prior month · +15.4 points
27.9%
moved from 1st to 2nd · 680 estimated branded searches · +3% vs prior month · -7.1 points
25.4%
moved from 2nd to 3rd · 620 estimated branded searches · +21.6% vs prior month · -1.6 points
10.7%
held 4th · 260 estimated branded searches · -21.2% vs prior month · -6.8 points
Compare search popularity between J Fraser & Sons and its closest rivals
How has branded search demand for J Fraser & Sons changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for J Fraser & Sons in New Zealand rose from 1.1K to 1.6K.
- Across the 11 months ending August 2026, J Fraser & Sons’ estimated Share of Search among invercargill funeral directors in New Zealand decreased from 39.9% to 25.4%.
- Across the 11 months ending August 2026, J Fraser & Sons fell from 1st to 3rd among invercargill funeral directors in New Zealand.
How did search popularity change for New Zealand invercargill funeral directors in August 2026?
4 changes
In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%.
In August 2026, Distinct Funerals lost estimated Share of Search among invercargill funeral directors in New Zealand, from 34.9% to 27.9%.
In August 2026, Macdonald & Weston lost estimated Share of Search among invercargill funeral directors in New Zealand, from 17.5% to 10.7%.
In August 2026, J Fraser & Sons lost estimated Share of Search among invercargill funeral directors in New Zealand, from 27% to 25.4%.
How is J Fraser & Sons measured?
Brandwave collects information about searches that people make online using J Fraser & Sons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- frasers funerals
- j fraser & sons
- j fraser and sons
- j fraser and sons invercargill
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Is J Fraser & Sons your brand?
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