Distinct Funerals vs J Fraser & Sons:Which is more popular by branded search in New Zealand?
In August 2026, Distinct Funerals had more branded searches than J Fraser & Sons among invercargill funeral directors in New Zealand. Distinct Funerals was estimated to have 680 branded searches compared to J Fraser & Sons’ 620, and held a 27.9% Share of Search versus J Fraser & Sons’ 25.4%.
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Which is more popular in search, Distinct Funerals or J Fraser & Sons?
Compare Invercargill funeral directors using branded searches made in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Distinct Funerals, J Fraser & Sons. The figures are in the table below the chart.
View monthly share of search table
| Month | Avenal Park Funeral Home | Distinct Funerals | J Fraser & Sons | Macdonald & Weston |
|---|---|---|---|---|
| Oct 2025 | 26.4% | 17.6% | 39.9% | 16.2% |
| Nov 2025 | 33.7% | 17.7% | 33.7% | 14.9% |
| Dec 2025 | 21.5% | 32.6% | 30.4% | 15.5% |
| Jan 2026 | 19.6% | 27.8% | 39.6% | 13.1% |
| Feb 2026 | 20.1% | 30.2% | 33.3% | 16.4% |
| Mar 2026 | 18.8% | 33.8% | 26.6% | 20.8% |
| Apr 2026 | 25.8% | 28.8% | 25.8% | 19.7% |
| May 2026 | 19.8% | 35.5% | 31% | 13.7% |
| Jun 2026 | 14.6% | 38.2% | 29.2% | 18% |
| Jul 2026 | 20.6% | 34.9% | 27% | 17.5% |
| Aug 2026 | 36.1% | 27.9% | 25.4% | 10.7% |
| Sep 2026 | — | — | — | — |
How has the Distinct Funerals and J Fraser & Sons comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Distinct Funerals took it in December 2025, J Fraser & Sons took it in January 2026, Distinct Funerals took it in March 2026.
- Across the 11 months ending August 2026, Distinct Funerals’ estimated Share of Search among invercargill funeral directors in New Zealand moved from 17.6% to 27.9%, and its estimated monthly branded searches moved from 260 to 680.
- Across the 11 months ending August 2026, J Fraser & Sons’ estimated Share of Search among invercargill funeral directors in New Zealand moved from 39.9% to 25.4%, and its estimated monthly branded searches moved from 590 to 620.
How did search popularity change for New Zealand invercargill funeral directors in August 2026?
3 changes
In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%.
In August 2026, Distinct Funerals lost estimated Share of Search among invercargill funeral directors in New Zealand, from 34.9% to 27.9%.
In August 2026, J Fraser & Sons lost estimated Share of Search among invercargill funeral directors in New Zealand, from 27% to 25.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Distinct Funerals’ and J Fraser & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Distinct Funerals
2 branded search terms
- distinct funerals
- distinct funerals invercargill
J Fraser & Sons
4 branded search terms
- frasers funerals
- j fraser & sons
- j fraser and sons
- j fraser and sons invercargill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.