How popular isDistinct Funerals in search?
In August 2026, there were an estimated 1.2K branded searches for Distinct Funerals in New Zealand which is up 163% over the last 11 months. Distinct Funerals holds 27.9% estimated Share of Search among New Zealand invercargill funeral directors and is ranked 2nd of 4 competitors for search popularity.
Avenal Park Funeral Home36.1%
Distinct Funerals27.9%
J Fraser & Sons25.4%
Macdonald & Weston10.7%
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Which invercargill funeral directors compete with Distinct Funerals?
Share of Search by month for Avenal Park Funeral Home, Distinct Funerals, J Fraser & Sons, Macdonald & Weston. The figures are in the table below the chart.
View monthly share of search table
| Month | Avenal Park Funeral Home | Distinct Funerals | J Fraser & Sons | Macdonald & Weston |
|---|---|---|---|---|
| Oct 2025 | 26.4% | 17.6% | 39.9% | 16.2% |
| Nov 2025 | 33.7% | 17.7% | 33.7% | 14.9% |
| Dec 2025 | 21.5% | 32.6% | 30.4% | 15.5% |
| Jan 2026 | 19.6% | 27.8% | 39.6% | 13.1% |
| Feb 2026 | 20.1% | 30.2% | 33.3% | 16.4% |
| Mar 2026 | 18.8% | 33.8% | 26.6% | 20.8% |
| Apr 2026 | 25.8% | 28.8% | 25.8% | 19.7% |
| May 2026 | 19.8% | 35.5% | 31% | 13.7% |
| Jun 2026 | 14.6% | 38.2% | 29.2% | 18% |
| Jul 2026 | 20.6% | 34.9% | 27% | 17.5% |
| Aug 2026 | 36.1% | 27.9% | 25.4% | 10.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 36.1% | 880 | +125.6% | +15.4 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 27.9% | 680 | +3% | -7.1 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 25.4% | 620 | +21.6% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.7% | 260 | -21.2% | -6.8 points |
36.1%
moved from 3rd to 1st · 880 estimated branded searches · +125.6% vs prior month · +15.4 points
27.9%
moved from 1st to 2nd · 680 estimated branded searches · +3% vs prior month · -7.1 points
25.4%
moved from 2nd to 3rd · 620 estimated branded searches · +21.6% vs prior month · -1.6 points
10.7%
held 4th · 260 estimated branded searches · -21.2% vs prior month · -6.8 points
Compare search popularity between Distinct Funerals and its closest rivals
How has branded search demand for Distinct Funerals changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Distinct Funerals in New Zealand rose from 460 to 1.2K.
- Across the 11 months ending August 2026, Distinct Funerals’ estimated Share of Search among invercargill funeral directors in New Zealand increased from 17.6% to 27.9%.
- Across the 11 months ending August 2026, Distinct Funerals’ estimated Share of Search among invercargill funeral directors in New Zealand peaked at 38.2% in June 2026 and was lowest at 17.6% in October 2025.
- Across the 11 months ending August 2026, Distinct Funerals rose from 3rd to 2nd among invercargill funeral directors in New Zealand.
How did search popularity change for New Zealand invercargill funeral directors in August 2026?
4 changes
In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%.
In August 2026, Distinct Funerals lost estimated Share of Search among invercargill funeral directors in New Zealand, from 34.9% to 27.9%.
In August 2026, Macdonald & Weston lost estimated Share of Search among invercargill funeral directors in New Zealand, from 17.5% to 10.7%.
In August 2026, J Fraser & Sons lost estimated Share of Search among invercargill funeral directors in New Zealand, from 27% to 25.4%.
How is Distinct Funerals measured?
Brandwave collects information about searches that people make online using Distinct Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- distinct funerals
- distinct funerals invercargill
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Is Distinct Funerals your brand?
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