Brandwave

Invercargill funeral directors in New Zealand:Which brands are most popular in search?

In August 2026, Avenal Park Funeral Home was the most searched among invercargill funeral directors in New Zealand, with an estimated 880 branded searches and 36.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Avenal Park Funeral Home36.1%
  2. Distinct Funerals27.9%
  3. J Fraser & Sons25.4%
  4. Macdonald & Weston10.7%

Follow invercargill funeral directors and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare Invercargill funeral directors using branded searches made in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among invercargill funeral directors in New Zealand, by month

Share of Search by month for Avenal Park Funeral Home, Distinct Funerals, J Fraser & Sons, Macdonald & Weston. The figures are in the table below the chart.

View monthly share of search table
MonthAvenal Park Funeral HomeDistinct FuneralsJ Fraser & SonsMacdonald & Weston
Oct 202526.4%17.6%39.9%16.2%
Nov 202533.7%17.7%33.7%14.9%
Dec 202521.5%32.6%30.4%15.5%
Jan 202619.6%27.8%39.6%13.1%
Feb 202620.1%30.2%33.3%16.4%
Mar 202618.8%33.8%26.6%20.8%
Apr 202625.8%28.8%25.8%19.7%
May 202619.8%35.5%31%13.7%
Jun 202614.6%38.2%29.2%18%
Jul 202620.6%34.9%27%17.5%
Aug 202636.1%27.9%25.4%10.7%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Avenal Park Funeral Home

    36.1%

    moved from 3rd to 1st · 880 estimated branded searches · +125.6% vs prior month · +15.4 points

  2. 2.Distinct Funerals

    27.9%

    moved from 1st to 2nd · 680 estimated branded searches · +3% vs prior month · -7.1 points

  3. 3.J Fraser & Sons

    25.4%

    moved from 2nd to 3rd · 620 estimated branded searches · +21.6% vs prior month · -1.6 points

  4. 4.Macdonald & Weston

    10.7%

    held 4th · 260 estimated branded searches · -21.2% vs prior month · -6.8 points

Compare search popularity between leading brands

Which brand is most popular in search among invercargill funeral directors in New Zealand?

In August 2026, Avenal Park Funeral Home was the most searched among invercargill funeral directors in New Zealand, with an estimated 880 branded searches and 36.1% estimated Share of Search within this set. Distinct Funerals is in 2nd place, 8.2 percentage points behind at 27.9% Share of Search.

New Zealand invercargill funeral directors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Avenal Park Funeral Home26.4% → 36.1%36.1%Aug 202614.6%Jun 20262nd → 1st
Distinct Funerals17.6% → 27.9%38.2%Jun 202617.6%Oct 20253rd → 2nd
J Fraser & Sons39.9% → 25.4%39.9%Oct 202525.4%Aug 20261st → 3rd
Macdonald & Weston16.2% → 10.7%20.8%Mar 202610.7%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Avenal Park Funeral Home’s estimated Share of Search among invercargill funeral directors in New Zealand increased from 26.4% to 36.1%.
  • Across the 11 months ending August 2026, Distinct Funerals’ estimated Share of Search among invercargill funeral directors in New Zealand increased from 17.6% to 27.9%.
  • Across the 11 months ending August 2026, J Fraser & Sons’ estimated Share of Search among invercargill funeral directors in New Zealand decreased from 39.9% to 25.4%.
  • Across the 11 months ending August 2026, Macdonald & Weston’s estimated Share of Search among invercargill funeral directors in New Zealand decreased from 16.2% to 10.7%.
  • Across the 11 months ending August 2026, Avenal Park Funeral Home’s estimated Share of Search among invercargill funeral directors in New Zealand peaked at 36.1% in August 2026 and was lowest at 14.6% in June 2026.
  • Across the 11 months ending August 2026, Distinct Funerals’ estimated Share of Search among invercargill funeral directors in New Zealand peaked at 38.2% in June 2026 and was lowest at 17.6% in October 2025.
  • Across the 11 months ending August 2026, Macdonald & Weston’s estimated Share of Search among invercargill funeral directors in New Zealand peaked at 20.8% in March 2026 and was lowest at 10.7% in August 2026.
  • Across the 11 months ending August 2026, Avenal Park Funeral Home rose from 2nd to 1st among invercargill funeral directors in New Zealand.
  • Across the 11 months ending August 2026, Distinct Funerals rose from 3rd to 2nd among invercargill funeral directors in New Zealand.
  • Across the 11 months ending August 2026, J Fraser & Sons fell from 1st to 3rd among invercargill funeral directors in New Zealand.

How did search popularity change for New Zealand invercargill funeral directors in August 2026?

  1. In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%.

  2. In August 2026, Distinct Funerals lost estimated Share of Search among invercargill funeral directors in New Zealand, from 34.9% to 27.9%.

  3. In August 2026, Macdonald & Weston lost estimated Share of Search among invercargill funeral directors in New Zealand, from 17.5% to 10.7%.

  4. In August 2026, J Fraser & Sons lost estimated Share of Search among invercargill funeral directors in New Zealand, from 27% to 25.4%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free