Brandwave

How popular isAvenal Park Funeral Home in search?

In August 2026, there were an estimated 1.6K branded searches for Avenal Park Funeral Home in New Zealand which is up 122.2% over the last 11 months. Avenal Park Funeral Home holds 36.1% estimated Share of Search among New Zealand invercargill funeral directors and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Avenal Park Funeral Home36.1%
  2. Distinct Funerals27.9%
  3. J Fraser & Sons25.4%
  4. Macdonald & Weston10.7%

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Which invercargill funeral directors compete with Avenal Park Funeral Home?

Avenal Park Funeral Home against invercargill funeral directors in New Zealand, by month

Share of Search by month for Avenal Park Funeral Home, Distinct Funerals, J Fraser & Sons, Macdonald & Weston. The figures are in the table below the chart.

View monthly share of search table
MonthAvenal Park Funeral HomeDistinct FuneralsJ Fraser & SonsMacdonald & Weston
Oct 202526.4%17.6%39.9%16.2%
Nov 202533.7%17.7%33.7%14.9%
Dec 202521.5%32.6%30.4%15.5%
Jan 202619.6%27.8%39.6%13.1%
Feb 202620.1%30.2%33.3%16.4%
Mar 202618.8%33.8%26.6%20.8%
Apr 202625.8%28.8%25.8%19.7%
May 202619.8%35.5%31%13.7%
Jun 202614.6%38.2%29.2%18%
Jul 202620.6%34.9%27%17.5%
Aug 202636.1%27.9%25.4%10.7%
Sep 2026————
  1. moved from 3rd to 1st · 880 estimated branded searches · +125.6% vs prior month · +15.4 points

  2. moved from 1st to 2nd · 680 estimated branded searches · +3% vs prior month · -7.1 points

  3. moved from 2nd to 3rd · 620 estimated branded searches · +21.6% vs prior month · -1.6 points

  4. held 4th · 260 estimated branded searches · -21.2% vs prior month · -6.8 points

Compare search popularity between Avenal Park Funeral Home and its closest rivals

How has branded search demand for Avenal Park Funeral Home changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Avenal Park Funeral Home in New Zealand rose from 720 to 1.6K.
  • Across the 11 months ending August 2026, Avenal Park Funeral Home’s estimated Share of Search among invercargill funeral directors in New Zealand increased from 26.4% to 36.1%.
  • Across the 11 months ending August 2026, Avenal Park Funeral Home’s estimated Share of Search among invercargill funeral directors in New Zealand peaked at 36.1% in August 2026 and was lowest at 14.6% in June 2026.
  • Across the 11 months ending August 2026, Avenal Park Funeral Home rose from 2nd to 1st among invercargill funeral directors in New Zealand.

How did search popularity change for New Zealand invercargill funeral directors in August 2026?

  1. In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%.

  2. In August 2026, Distinct Funerals lost estimated Share of Search among invercargill funeral directors in New Zealand, from 34.9% to 27.9%.

  3. In August 2026, Macdonald & Weston lost estimated Share of Search among invercargill funeral directors in New Zealand, from 17.5% to 10.7%.

  4. In August 2026, J Fraser & Sons lost estimated Share of Search among invercargill funeral directors in New Zealand, from 27% to 25.4%.

How is Avenal Park Funeral Home measured?

Brandwave collects information about searches that people make online using Avenal Park Funeral Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • avenal park funeral home

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How the Brand Demand Index is measured

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