How popular isIterable in search?
In August 2026, there were an estimated 70 branded searches for Iterable in New Zealand which is down 22.2% over the last 11 months. Iterable holds 6.8% estimated Share of Search among New Zealand customer engagement platforms and is ranked 4th of 6 competitors for search popularity.
Braze71.8%
OneSignal10.7%
Customer.io6.8%
Iterable6.8%
Airship1.9%
MoEngage1.9%
Follow Iterable and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which customer engagement platforms compete with Iterable?
Share of Search by month for Braze, OneSignal, Customer.io, Iterable. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | OneSignal | Customer.io | Iterable | Airship | MoEngage |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 14.1% | 6.5% | 9.8% | 1.1% | 2.2% |
| Nov 2025 | 70.5% | 8.6% | 6.7% | 9.5% | 1.9% | 2.9% |
| Dec 2025 | 68.1% | 9.7% | 8.3% | 6.9% | 2.8% | 4.2% |
| Jan 2026 | 69.3% | 9.1% | 6.8% | 10.2% | 3.4% | 1.1% |
| Feb 2026 | 70.1% | 12.6% | 4.6% | 10.3% | 1.1% | 1.1% |
| Mar 2026 | 67.9% | 11.9% | 6.4% | 10.1% | 1.8% | 1.8% |
| Apr 2026 | 66% | 9.6% | 8.5% | 11.7% | 1.1% | 3.2% |
| May 2026 | 62.2% | 13.4% | 7.3% | 11% | 2.4% | 3.7% |
| Jun 2026 | 65.3% | 12.6% | 7.4% | 9.5% | 2.1% | 3.2% |
| Jul 2026 | 68.1% | 12.1% | 6.6% | 8.8% | 1.1% | 3.3% |
| Aug 2026 | 71.8% | 10.7% | 6.8% | 6.8% | 1.9% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.8% | 740 | +19.4% | +3.7 points | |
| 2, held 2nd | 10.7% | 110 | 0% | -1.4 points | |
| 3, moved from 4th to 3rd | 6.8% | 70 | +16.7% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.8% | 70 | -12.5% | -2 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 1.9% | 20 | +100% | +0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.9% | 20 | -33.3% | -1.4 pointsmoved from 5th to 6th |
1.
71.8%
held 1st · 740 estimated branded searches · +19.4% vs prior month · +3.7 points
10.7%
held 2nd · 110 estimated branded searches · 0% vs prior month · -1.4 points
6.8%
moved from 4th to 3rd · 70 estimated branded searches · +16.7% vs prior month · +0.2 points
4.
Iterable6.8%
moved from 3rd to 4th · 70 estimated branded searches · -12.5% vs prior month · -2 points
5.
Airship1.9%
moved from 6th to 5th · 20 estimated branded searches · +100% vs prior month · +0.8 points
6.
MoEngage1.9%
moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -1.4 points
Compare search popularity between Iterable and its closest rivals
How has branded search demand for Iterable changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Iterable in New Zealand fell from 90 to 70.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer engagement platforms in New Zealand decreased from 9.8% to 6.8%.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 11.7% in April 2026 and was lowest at 6.8% in August 2026.
- Across the 11 months ending August 2026, Iterable fell from 3rd to 4th among customer engagement platforms in New Zealand.
How did search popularity change for New Zealand customer engagement platforms in August 2026?
6 changes
In August 2026, Airship overtook MoEngage to rank 5th among customer engagement platforms in New Zealand, at 1.9%.
In August 2026, Braze gained estimated Share of Search among customer engagement platforms in New Zealand, from 68.1% to 71.8%.
In August 2026, Iterable lost estimated Share of Search among customer engagement platforms in New Zealand, from 8.8% to 6.8%.
In August 2026, OneSignal lost estimated Share of Search among customer engagement platforms in New Zealand, from 12.1% to 10.7%.
In August 2026, MoEngage lost estimated Share of Search among customer engagement platforms in New Zealand, from 3.3% to 1.9%.
In August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.
How is Iterable measured?
Brandwave collects information about searches that people make online using Iterable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- iterable
- iterable com
- iterable push notifications
Do you work for Iterable? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Iterable your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.