Customer.io vs Iterable:Which is more popular by branded search in New Zealand?
In August 2026, Customer.io and Iterable were level on Share of Search among customer engagement platforms in New Zealand, with an estimated 70 branded searches each, at 6.8% estimated Share of Search each.
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Which is more popular in search, Customer.io or Iterable?
Compare the push, in-app and lifecycle messaging platforms New Zealand apps and retailers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Customer.io, Iterable. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | OneSignal | Customer.io | Iterable | Airship | MoEngage |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 14.1% | 6.5% | 9.8% | 1.1% | 2.2% |
| Nov 2025 | 70.5% | 8.6% | 6.7% | 9.5% | 1.9% | 2.9% |
| Dec 2025 | 68.1% | 9.7% | 8.3% | 6.9% | 2.8% | 4.2% |
| Jan 2026 | 69.3% | 9.1% | 6.8% | 10.2% | 3.4% | 1.1% |
| Feb 2026 | 70.1% | 12.6% | 4.6% | 10.3% | 1.1% | 1.1% |
| Mar 2026 | 67.9% | 11.9% | 6.4% | 10.1% | 1.8% | 1.8% |
| Apr 2026 | 66% | 9.6% | 8.5% | 11.7% | 1.1% | 3.2% |
| May 2026 | 62.2% | 13.4% | 7.3% | 11% | 2.4% | 3.7% |
| Jun 2026 | 65.3% | 12.6% | 7.4% | 9.5% | 2.1% | 3.2% |
| Jul 2026 | 68.1% | 12.1% | 6.6% | 8.8% | 1.1% | 3.3% |
| Aug 2026 | 71.8% | 10.7% | 6.8% | 6.8% | 1.9% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Customer.io and Iterable comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Customer.io took it in December 2025, Iterable took it in January 2026.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms in New Zealand moved from 6.5% to 6.8%, and its estimated monthly branded searches moved from 60 to 70.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer engagement platforms in New Zealand moved from 9.8% to 6.8%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand customer engagement platforms in August 2026?
2 changes
In August 2026, Iterable lost estimated Share of Search among customer engagement platforms in New Zealand, from 8.8% to 6.8%.
In August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Customer.io’s and Iterable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Customer.io
4 branded search terms
- customer io
- customer io in app messaging
- customer io push notifications
- customerio
Iterable
3 branded search terms
- iterable
- iterable com
- iterable push notifications
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