Airship vs Iterable:Which is more popular by branded search in New Zealand?
In August 2026, Iterable had more branded searches than Airship among customer engagement platforms in New Zealand. Iterable was estimated to have 70 branded searches compared to Airship’s 20, and held a 6.8% Share of Search versus Airship’s 1.9%.
Follow Airship vs Iterable and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Airship or Iterable?
Compare the push, in-app and lifecycle messaging platforms New Zealand apps and retailers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Iterable, Airship. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | OneSignal | Customer.io | Iterable | Airship | MoEngage |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 14.1% | 6.5% | 9.8% | 1.1% | 2.2% |
| Nov 2025 | 70.5% | 8.6% | 6.7% | 9.5% | 1.9% | 2.9% |
| Dec 2025 | 68.1% | 9.7% | 8.3% | 6.9% | 2.8% | 4.2% |
| Jan 2026 | 69.3% | 9.1% | 6.8% | 10.2% | 3.4% | 1.1% |
| Feb 2026 | 70.1% | 12.6% | 4.6% | 10.3% | 1.1% | 1.1% |
| Mar 2026 | 67.9% | 11.9% | 6.4% | 10.1% | 1.8% | 1.8% |
| Apr 2026 | 66% | 9.6% | 8.5% | 11.7% | 1.1% | 3.2% |
| May 2026 | 62.2% | 13.4% | 7.3% | 11% | 2.4% | 3.7% |
| Jun 2026 | 65.3% | 12.6% | 7.4% | 9.5% | 2.1% | 3.2% |
| Jul 2026 | 68.1% | 12.1% | 6.6% | 8.8% | 1.1% | 3.3% |
| Aug 2026 | 71.8% | 10.7% | 6.8% | 6.8% | 1.9% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Airship and Iterable comparison changed over the last 12 months?
3 findings
- Iterable was ahead of Airship in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airship’s estimated Share of Search among customer engagement platforms in New Zealand moved from 1.1% to 1.9%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer engagement platforms in New Zealand moved from 9.8% to 6.8%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand customer engagement platforms in August 2026?
2 changes
In August 2026, Airship overtook MoEngage to rank 5th among customer engagement platforms in New Zealand, at 1.9%.
In August 2026, Iterable lost estimated Share of Search among customer engagement platforms in New Zealand, from 8.8% to 6.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Airship’s and Iterable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.