Brandwave

How popular isAirship in search?

In August 2026, there were an estimated 20 branded searches for Airship in New Zealand which is up 100% over the last 11 months. Airship holds 1.9% estimated Share of Search among New Zealand customer engagement platforms and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Braze71.8%
  2. OneSignal10.7%
  3. Customer.io6.8%
  4. Iterable6.8%
  5. Airship1.9%
  6. MoEngage1.9%
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Which customer engagement platforms compete with Airship?

Airship against customer engagement platforms in New Zealand, by month

Share of Search by month for Braze, OneSignal, Customer.io, Iterable, Airship. The figures are in the table below the chart.

View monthly share of search table
MonthBrazeOneSignalCustomer.ioIterableAirshipMoEngage
Oct 202566.3%14.1%6.5%9.8%1.1%2.2%
Nov 202570.5%8.6%6.7%9.5%1.9%2.9%
Dec 202568.1%9.7%8.3%6.9%2.8%4.2%
Jan 202669.3%9.1%6.8%10.2%3.4%1.1%
Feb 202670.1%12.6%4.6%10.3%1.1%1.1%
Mar 202667.9%11.9%6.4%10.1%1.8%1.8%
Apr 202666%9.6%8.5%11.7%1.1%3.2%
May 202662.2%13.4%7.3%11%2.4%3.7%
Jun 202665.3%12.6%7.4%9.5%2.1%3.2%
Jul 202668.1%12.1%6.6%8.8%1.1%3.3%
Aug 202671.8%10.7%6.8%6.8%1.9%1.9%
Sep 2026——————

  1. 1.Braze

    71.8%

    held 1st · 740 estimated branded searches · +19.4% vs prior month · +3.7 points

  2. 2.OneSignal

    10.7%

    held 2nd · 110 estimated branded searches · 0% vs prior month · -1.4 points

  3. 3.Customer.io

    6.8%

    moved from 4th to 3rd · 70 estimated branded searches · +16.7% vs prior month · +0.2 points

  4. 4.Iterable

    6.8%

    moved from 3rd to 4th · 70 estimated branded searches · -12.5% vs prior month · -2 points

  5. 5.Airship

    1.9%

    moved from 6th to 5th · 20 estimated branded searches · +100% vs prior month · +0.8 points

  6. 6.MoEngage

    1.9%

    moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -1.4 points

Compare search popularity between Airship and its closest rivals

How has branded search demand for Airship changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Airship in New Zealand rose from 10 to 20.
  • Across the 11 months ending August 2026, Airship’s estimated Share of Search among customer engagement platforms in New Zealand increased from 1.1% to 1.9%.
  • Across the 11 months ending August 2026, Airship’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 3.4% in January 2026 and was lowest at 1.1% in April 2026.
  • Across the 11 months ending August 2026, Airship rose from 6th to 5th among customer engagement platforms in New Zealand.

How did search popularity change for New Zealand customer engagement platforms in August 2026?

  1. In August 2026, Airship overtook MoEngage to rank 5th among customer engagement platforms in New Zealand, at 1.9%.

  2. In August 2026, Braze gained estimated Share of Search among customer engagement platforms in New Zealand, from 68.1% to 71.8%.

  3. In August 2026, Iterable lost estimated Share of Search among customer engagement platforms in New Zealand, from 8.8% to 6.8%.

  4. In August 2026, OneSignal lost estimated Share of Search among customer engagement platforms in New Zealand, from 12.1% to 10.7%.

  5. In August 2026, MoEngage lost estimated Share of Search among customer engagement platforms in New Zealand, from 3.3% to 1.9%.

  6. In August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.

How is Airship measured?

Brandwave collects information about searches that people make online using Airship’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • airship push
  • airship push notifications
  • urban airship

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How the Brand Demand Index is measured

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