Airship vs MoEngage:Which is more popular by branded search in New Zealand?
In August 2026, Airship and MoEngage were level on Share of Search among customer engagement platforms in New Zealand, with an estimated 20 branded searches each, at 1.9% estimated Share of Search each.
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Which is more popular in search, Airship or MoEngage?
Compare the push, in-app and lifecycle messaging platforms New Zealand apps and retailers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airship, MoEngage. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | OneSignal | Customer.io | Iterable | Airship | MoEngage |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 14.1% | 6.5% | 9.8% | 1.1% | 2.2% |
| Nov 2025 | 70.5% | 8.6% | 6.7% | 9.5% | 1.9% | 2.9% |
| Dec 2025 | 68.1% | 9.7% | 8.3% | 6.9% | 2.8% | 4.2% |
| Jan 2026 | 69.3% | 9.1% | 6.8% | 10.2% | 3.4% | 1.1% |
| Feb 2026 | 70.1% | 12.6% | 4.6% | 10.3% | 1.1% | 1.1% |
| Mar 2026 | 67.9% | 11.9% | 6.4% | 10.1% | 1.8% | 1.8% |
| Apr 2026 | 66% | 9.6% | 8.5% | 11.7% | 1.1% | 3.2% |
| May 2026 | 62.2% | 13.4% | 7.3% | 11% | 2.4% | 3.7% |
| Jun 2026 | 65.3% | 12.6% | 7.4% | 9.5% | 2.1% | 3.2% |
| Jul 2026 | 68.1% | 12.1% | 6.6% | 8.8% | 1.1% | 3.3% |
| Aug 2026 | 71.8% | 10.7% | 6.8% | 6.8% | 1.9% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Airship and MoEngage comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Airship took it in January 2026, MoEngage took it in April 2026.
- Across the 11 months ending August 2026, Airship’s estimated Share of Search among customer engagement platforms in New Zealand moved from 1.1% to 1.9%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among customer engagement platforms in New Zealand moved from 2.2% to 1.9%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand customer engagement platforms in August 2026?
2 changes
In August 2026, Airship overtook MoEngage to rank 5th among customer engagement platforms in New Zealand, at 1.9%.
In August 2026, MoEngage lost estimated Share of Search among customer engagement platforms in New Zealand, from 3.3% to 1.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Airship’s and MoEngage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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