Iterable vs OneSignal:Which is more popular by branded search in New Zealand?
In August 2026, OneSignal had more branded searches than Iterable among customer engagement platforms in New Zealand. OneSignal was estimated to have 110 branded searches compared to Iterable’s 70, and held a 10.7% Share of Search versus Iterable’s 6.8%.
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Which is more popular in search, Iterable or OneSignal?
Compare the push, in-app and lifecycle messaging platforms New Zealand apps and retailers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneSignal, Iterable. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | OneSignal | Customer.io | Iterable | Airship | MoEngage |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 14.1% | 6.5% | 9.8% | 1.1% | 2.2% |
| Nov 2025 | 70.5% | 8.6% | 6.7% | 9.5% | 1.9% | 2.9% |
| Dec 2025 | 68.1% | 9.7% | 8.3% | 6.9% | 2.8% | 4.2% |
| Jan 2026 | 69.3% | 9.1% | 6.8% | 10.2% | 3.4% | 1.1% |
| Feb 2026 | 70.1% | 12.6% | 4.6% | 10.3% | 1.1% | 1.1% |
| Mar 2026 | 67.9% | 11.9% | 6.4% | 10.1% | 1.8% | 1.8% |
| Apr 2026 | 66% | 9.6% | 8.5% | 11.7% | 1.1% | 3.2% |
| May 2026 | 62.2% | 13.4% | 7.3% | 11% | 2.4% | 3.7% |
| Jun 2026 | 65.3% | 12.6% | 7.4% | 9.5% | 2.1% | 3.2% |
| Jul 2026 | 68.1% | 12.1% | 6.6% | 8.8% | 1.1% | 3.3% |
| Aug 2026 | 71.8% | 10.7% | 6.8% | 6.8% | 1.9% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Iterable and OneSignal comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Iterable took it in November 2025, OneSignal took it in December 2025, Iterable took it in January 2026, OneSignal took it in February 2026, Iterable took it in April 2026, OneSignal took it in May 2026.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer engagement platforms in New Zealand moved from 9.8% to 6.8%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among customer engagement platforms in New Zealand moved from 14.1% to 10.7%, and its estimated monthly branded searches moved from 130 to 110.
How did search popularity change for New Zealand customer engagement platforms in August 2026?
2 changes
In August 2026, Iterable lost estimated Share of Search among customer engagement platforms in New Zealand, from 8.8% to 6.8%.
In August 2026, OneSignal lost estimated Share of Search among customer engagement platforms in New Zealand, from 12.1% to 10.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Iterable’s and OneSignal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.