How popular isOneSignal in search?
In August 2026, there were an estimated 110 branded searches for OneSignal in New Zealand which is down 15.4% over the last 11 months. OneSignal holds 10.7% estimated Share of Search among New Zealand customer engagement platforms and is ranked 2nd of 6 competitors for search popularity.
Braze71.8%
OneSignal10.7%
Customer.io6.8%
Iterable6.8%
Airship1.9%
MoEngage1.9%
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Which customer engagement platforms compete with OneSignal?
Share of Search by month for Braze, OneSignal, Customer.io, Iterable. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | OneSignal | Customer.io | Iterable | Airship | MoEngage |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 14.1% | 6.5% | 9.8% | 1.1% | 2.2% |
| Nov 2025 | 70.5% | 8.6% | 6.7% | 9.5% | 1.9% | 2.9% |
| Dec 2025 | 68.1% | 9.7% | 8.3% | 6.9% | 2.8% | 4.2% |
| Jan 2026 | 69.3% | 9.1% | 6.8% | 10.2% | 3.4% | 1.1% |
| Feb 2026 | 70.1% | 12.6% | 4.6% | 10.3% | 1.1% | 1.1% |
| Mar 2026 | 67.9% | 11.9% | 6.4% | 10.1% | 1.8% | 1.8% |
| Apr 2026 | 66% | 9.6% | 8.5% | 11.7% | 1.1% | 3.2% |
| May 2026 | 62.2% | 13.4% | 7.3% | 11% | 2.4% | 3.7% |
| Jun 2026 | 65.3% | 12.6% | 7.4% | 9.5% | 2.1% | 3.2% |
| Jul 2026 | 68.1% | 12.1% | 6.6% | 8.8% | 1.1% | 3.3% |
| Aug 2026 | 71.8% | 10.7% | 6.8% | 6.8% | 1.9% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.8% | 740 | +19.4% | +3.7 points | |
| 2, held 2nd | 10.7% | 110 | 0% | -1.4 points | |
| 3, moved from 4th to 3rd | 6.8% | 70 | +16.7% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.8% | 70 | -12.5% | -2 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 1.9% | 20 | +100% | +0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.9% | 20 | -33.3% | -1.4 pointsmoved from 5th to 6th |
1.
71.8%
held 1st · 740 estimated branded searches · +19.4% vs prior month · +3.7 points
10.7%
held 2nd · 110 estimated branded searches · 0% vs prior month · -1.4 points
6.8%
moved from 4th to 3rd · 70 estimated branded searches · +16.7% vs prior month · +0.2 points
4.
Iterable6.8%
moved from 3rd to 4th · 70 estimated branded searches · -12.5% vs prior month · -2 points
5.
Airship1.9%
moved from 6th to 5th · 20 estimated branded searches · +100% vs prior month · +0.8 points
6.
MoEngage1.9%
moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -1.4 points
Compare search popularity between OneSignal and its closest rivals
How has branded search demand for OneSignal changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OneSignal in New Zealand fell from 130 to 110.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among customer engagement platforms in New Zealand decreased from 14.1% to 10.7%.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 14.1% in October 2025 and was lowest at 8.6% in November 2025.
How did search popularity change for New Zealand customer engagement platforms in August 2026?
6 changes
In August 2026, Airship overtook MoEngage to rank 5th among customer engagement platforms in New Zealand, at 1.9%.
In August 2026, Braze gained estimated Share of Search among customer engagement platforms in New Zealand, from 68.1% to 71.8%.
In August 2026, Iterable lost estimated Share of Search among customer engagement platforms in New Zealand, from 8.8% to 6.8%.
In August 2026, OneSignal lost estimated Share of Search among customer engagement platforms in New Zealand, from 12.1% to 10.7%.
In August 2026, MoEngage lost estimated Share of Search among customer engagement platforms in New Zealand, from 3.3% to 1.9%.
In August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.
How is OneSignal measured?
Brandwave collects information about searches that people make online using OneSignal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- onesignal
- onesignal com
- onesignal in app messaging
- onesignal push notifications
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Is OneSignal your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.