Brandwave

How popular isinterest.co.nz in search?

In August 2026, there were an estimated 32K branded searches for interest.co.nz in New Zealand which is down 19.3% over the last 11 months. interest.co.nz holds 81.3% estimated Share of Search among New Zealand financial comparison sites and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. interest.co.nz81.3%
  2. MoneyHub10.9%
  3. Canstar6.6%
  4. Glimp1.2%
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Which financial comparison sites compete with interest.co.nz?

interest.co.nz against financial comparison sites in New Zealand, by month

Share of Search by month for interest.co.nz, MoneyHub, Canstar. The figures are in the table below the chart.

View monthly share of search table
Monthinterest.co.nzMoneyHubCanstarGlimp
Oct 202585.7%9.8%2.1%2.3%
Nov 202586.4%9.5%1.8%2.4%
Dec 202588%8.3%1.6%2.1%
Jan 202682.7%12.4%2%2.9%
Feb 202685.4%10.4%1.8%2.4%
Mar 202686.6%9.7%1.6%2.1%
Apr 202687.1%9.8%1.8%1.3%
May 202683.2%13.3%2%1.5%
Jun 202683.2%13.2%2.1%1.5%
Jul 202677.4%9.2%12.1%1.3%
Aug 202681.3%10.9%6.6%1.2%
Sep 2026————

  1. 1.interest.co.nz

    81.3%

    held 1st · 32K estimated branded searches · -4% vs prior month · +3.9 points

  2. 2.MoneyHub

    10.9%

    moved from 3rd to 2nd · 4.3K estimated branded searches · +8.4% vs prior month · +1.7 points

  3. 3.Canstar

    6.6%

    moved from 2nd to 3rd · 2.6K estimated branded searches · -49.9% vs prior month · -5.5 points

  4. 4.Glimp

    1.2%

    held 4th · 480 estimated branded searches · -17.2% vs prior month · -0.1 points

Compare search popularity between interest.co.nz and its closest rivals

How has branded search demand for interest.co.nz changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for interest.co.nz in New Zealand fell from 39.6K to 32K.
  • Across the 11 months ending August 2026, interest.co.nz’s estimated Share of Search among financial comparison sites in New Zealand decreased from 85.7% to 81.3%.
  • Across the 11 months ending August 2026, interest.co.nz’s estimated Share of Search among financial comparison sites in New Zealand peaked at 88% in December 2025 and was lowest at 77.4% in July 2026.

How did search popularity change for New Zealand financial comparison sites in August 2026?

  1. In August 2026, MoneyHub overtook Canstar to rank 2nd among financial comparison sites in New Zealand, at 10.9%.

  2. In August 2026, interest.co.nz gained estimated Share of Search among financial comparison sites in New Zealand, from 77.4% to 81.3%.

  3. In August 2026, Canstar lost estimated Share of Search among financial comparison sites in New Zealand, from 12.1% to 6.6%.

  4. Estimated monthly branded searches for Glimp in New Zealand fell 54.7% over 11 measured months, from 1.1K to 480 in August 2026.

Which news publishers compete with interest.co.nz?

interest.co.nz against news publishers in New Zealand, by month

Share of Search by month for Stuff, NZ Herald, RNZ, 1News, Otago Daily Times, interest.co.nz. The figures are in the table below the chart.

View monthly share of search table
MonthStuffNZ HeraldRNZ1NewsOtago Daily TimesThe PressThe SpinoffThe Postinterest.co.nzNewsroomBusinessDesk
Oct 202550%28.1%8.5%5.7%4.3%1.4%0.71%0.47%0.5%0.27%0.06%
Nov 202548.6%29.9%8.1%6.2%3.9%1.2%0.7%0.49%0.53%0.29%0.07%
Dec 202548.7%30%8.1%6.2%3.9%1.2%0.66%0.42%0.43%0.22%0.05%
Jan 202651.3%27.1%8.7%6.8%3.4%1.1%0.52%0.38%0.37%0.26%0.05%
Feb 202651.1%26.7%8.6%6.6%4.1%1.3%0.6%0.43%0.45%0.23%0.07%
Mar 202651.5%26.7%8.6%6.6%3.4%1.1%0.7%0.41%0.45%0.31%0.06%
Apr 202651.7%26.7%8.7%6.7%3.4%1.1%0.63%0.38%0.45%0.21%0.06%
May 202653.3%24.7%8.9%6.1%3.8%1.2%0.79%0.41%0.43%0.24%0.06%
Jun 202654.8%24.3%7.9%6.1%3.8%1.2%0.69%0.48%0.42%0.23%0.06%
Jul 202652.8%26.9%8.2%5.7%3.6%1.1%0.6%0.39%0.42%0.22%0.07%
Aug 202651.6%27.5%8.2%5.8%3.5%1.3%0.79%0.45%0.39%0.26%0.07%
Sep 2026———————————

  1. 1.Stuff

    51.6%

    held 1st · 4.2M estimated branded searches · +0.24% vs prior month · -1.1 points

  2. 2.NZ Herald

    27.5%

    held 2nd · 2.3M estimated branded searches · +4.9% vs prior month · +0.6 points

  3. 3.RNZ

    8.2%

    held 3rd · 674K estimated branded searches · +2.7% vs prior month · 0 points

  4. 4.1News

    5.8%

    held 4th · 480K estimated branded searches · +4.3% vs prior month · +0.1 points

  5. 5.Otago Daily Times

    3.5%

    held 5th · 291K estimated branded searches · +0.58% vs prior month · -0.1 points

  6. 6.The Press

    1.3%

    held 6th · 109K estimated branded searches · +19.4% vs prior month · +0.2 points

  7. 7.The Spinoff

    0.79%

    held 7th · 64.6K estimated branded searches · +33.8% vs prior month · +0.2 points

  8. 8.The Post

    0.45%

    moved from 9th to 8th · 37K estimated branded searches · +17.7% vs prior month · +0.1 points

  9. 9.interest.co.nz

    0.39%

    moved from 8th to 9th · 32K estimated branded searches · -4% vs prior month · 0 points

  10. 10.Newsroom

    0.26%

    held 10th · 21.6K estimated branded searches · +22.9% vs prior month · 0 points

  11. 11.BusinessDesk

    0.07%

    held 11th · 5.8K estimated branded searches · +5.4% vs prior month · 0 points

Compare search popularity between interest.co.nz and its closest rivals

How has branded search demand for interest.co.nz changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, interest.co.nz fell from 8th to 9th among news publishers in New Zealand.

How did search popularity change for New Zealand news publishers in August 2026?

  1. In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%.

  2. In August 2026, Stuff lost estimated Share of Search among news publishers in New Zealand, from 52.8% to 51.6%.

  3. In August 2026, The Post rose from 9th to 8th among news publishers in New Zealand.

  4. In August 2026, interest.co.nz fell from 8th to 9th among news publishers in New Zealand.

  5. Estimated monthly branded searches for BusinessDesk in New Zealand rose 27.8% over 11 measured months, from 4.6K to 5.8K in August 2026.

  6. Estimated monthly branded searches for The Spinoff in New Zealand rose 14.9% over 11 measured months, from 56.2K to 64.6K in August 2026.

How is interest.co.nz measured?

Brandwave collects information about searches that people make online using interest.co.nz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • interest co nz
  • interest co nz mortgage rates
  • interest co nz term deposit
  • interest co nz term deposit rates
  • interest nz
  • interest.co.nz
  • www interest co nz

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How the Brand Demand Index is measured

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