interest.co.nz vs The Post:Which is more popular by branded search in New Zealand?
In August 2026, The Post had more branded searches than interest.co.nz among news publishers in New Zealand. The Post was estimated to have 37K branded searches compared to interest.co.nz’s 32K, and held a 0.45% Share of Search versus interest.co.nz’s 0.39%.
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Which is more popular in search, interest.co.nz or The Post?
Compare New Zealand news publishers and news sites, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Post, interest.co.nz. The figures are in the table below the chart.
View monthly share of search table
| Month | Stuff | NZ Herald | RNZ | 1News | Otago Daily Times | The Press | The Spinoff | The Post | interest.co.nz | Newsroom | BusinessDesk |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 28.1% | 8.5% | 5.7% | 4.3% | 1.4% | 0.71% | 0.47% | 0.5% | 0.27% | 0.06% |
| Nov 2025 | 48.6% | 29.9% | 8.1% | 6.2% | 3.9% | 1.2% | 0.7% | 0.49% | 0.53% | 0.29% | 0.07% |
| Dec 2025 | 48.7% | 30% | 8.1% | 6.2% | 3.9% | 1.2% | 0.66% | 0.42% | 0.43% | 0.22% | 0.05% |
| Jan 2026 | 51.3% | 27.1% | 8.7% | 6.8% | 3.4% | 1.1% | 0.52% | 0.38% | 0.37% | 0.26% | 0.05% |
| Feb 2026 | 51.1% | 26.7% | 8.6% | 6.6% | 4.1% | 1.3% | 0.6% | 0.43% | 0.45% | 0.23% | 0.07% |
| Mar 2026 | 51.5% | 26.7% | 8.6% | 6.6% | 3.4% | 1.1% | 0.7% | 0.41% | 0.45% | 0.31% | 0.06% |
| Apr 2026 | 51.7% | 26.7% | 8.7% | 6.7% | 3.4% | 1.1% | 0.63% | 0.38% | 0.45% | 0.21% | 0.06% |
| May 2026 | 53.3% | 24.7% | 8.9% | 6.1% | 3.8% | 1.2% | 0.79% | 0.41% | 0.43% | 0.24% | 0.06% |
| Jun 2026 | 54.8% | 24.3% | 7.9% | 6.1% | 3.8% | 1.2% | 0.69% | 0.48% | 0.42% | 0.23% | 0.06% |
| Jul 2026 | 52.8% | 26.9% | 8.2% | 5.7% | 3.6% | 1.1% | 0.6% | 0.39% | 0.42% | 0.22% | 0.07% |
| Aug 2026 | 51.6% | 27.5% | 8.2% | 5.8% | 3.5% | 1.3% | 0.79% | 0.45% | 0.39% | 0.26% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the interest.co.nz and The Post comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: The Post took it in January 2026, interest.co.nz took it in February 2026, The Post took it in June 2026, interest.co.nz took it in July 2026, The Post took it in August 2026.
- Across the 11 months ending August 2026, interest.co.nz’s estimated Share of Search among news publishers in New Zealand moved from 0.5% to 0.39%, and its estimated monthly branded searches moved from 39.6K to 32K.
- Across the 11 months ending August 2026, The Post’s estimated Share of Search among news publishers in New Zealand moved from 0.47% to 0.45%, and its estimated monthly branded searches moved from 37.1K to 37K.
How did search popularity change for New Zealand news publishers in August 2026?
2 changes
In August 2026, The Post rose from 9th to 8th among news publishers in New Zealand.
In August 2026, interest.co.nz fell from 8th to 9th among news publishers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using interest.co.nz’s and The Post’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
interest.co.nz
7 branded search terms
- interest co nz
- interest co nz mortgage rates
- interest co nz term deposit
- interest co nz term deposit rates
- interest nz
- interest.co.nz
- www interest co nz
The Post
9 branded search terms
- dom post
- dominion post
- the dominion post
- The Post
- the post news
- the post nz
- the post quiz
- the post quiz today
- the post wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.