Brandwave

How popular isHouse of Travel in search?

In August 2026, there were an estimated 33.8K branded searches for House of Travel in New Zealand which held steady over the last 11 months. House of Travel holds 43.6% estimated Share of Search among New Zealand travel agencies and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Flight Centre52.5%
  2. House of Travel43.6%
  3. Wendy Wu Tours1.7%
  4. Helloworld Travel0.93%
  5. World Journeys0.65%
  6. First Light Travel0.62%
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Which travel agencies compete with House of Travel?

House of Travel against travel agencies in New Zealand, by month

Share of Search by month for Flight Centre, House of Travel. The figures are in the table below the chart.

View monthly share of search table
MonthFlight CentreHouse of TravelWendy Wu ToursHelloworld TravelWorld JourneysFirst Light Travel
Oct 202548.1%46.9%1.9%1%0.88%1.3%
Nov 202548.5%47.4%1.3%0.86%0.92%1%
Dec 202553.7%42.8%1.2%0.77%0.65%0.95%
Jan 202653.8%43%1.2%0.89%0.54%0.64%
Feb 202653.6%42.9%1.1%1.1%0.56%0.78%
Mar 202653.4%42.9%1.2%0.77%0.67%1.2%
Apr 202653.2%42.8%1.6%0.77%0.66%0.94%
May 202652.7%43.6%1.7%0.78%0.52%0.76%
Jun 202648.7%47.8%1.6%0.71%0.48%0.71%
Jul 202652.8%43.8%1.3%0.77%0.64%0.77%
Aug 202652.5%43.6%1.7%0.93%0.65%0.62%
Sep 2026——————

  1. 1.Flight Centre

    52.5%

    held 1st · 40.7K estimated branded searches · +0.07% vs prior month · -0.2 points

  2. 2.House of Travel

    43.6%

    held 2nd · 33.8K estimated branded searches · +0.06% vs prior month · -0.2 points

  3. 3.Wendy Wu Tours

    1.7%

    held 3rd · 1.3K estimated branded searches · +30% vs prior month · +0.4 points

  4. 4.Helloworld Travel

    0.93%

    moved from 5th to 4th · 720 estimated branded searches · +22% vs prior month · +0.2 points

  5. 5.World Journeys

    0.65%

    moved from 6th to 5th · 500 estimated branded searches · +2% vs prior month · 0 points

  6. 6.First Light Travel

    0.62%

    moved from 4th to 6th · 480 estimated branded searches · -18.6% vs prior month · -0.1 points

Compare search popularity between House of Travel and its closest rivals

How has branded search demand for House of Travel changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for House of Travel in New Zealand held steady, from 32.5K to 33.8K.
  • Across the 11 months ending August 2026, House of Travel’s estimated Share of Search among travel agencies in New Zealand decreased from 46.9% to 43.6%.
  • Across the 11 months ending August 2026, House of Travel’s estimated Share of Search among travel agencies in New Zealand peaked at 47.8% in June 2026 and was lowest at 42.8% in December 2025.

How did search popularity change for New Zealand travel agencies in August 2026?

  1. In August 2026, Helloworld Travel rose from 5th to 4th among travel agencies in New Zealand.

  2. In August 2026, World Journeys rose from 6th to 5th among travel agencies in New Zealand.

  3. In August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.

  4. Estimated monthly branded searches for Flight Centre in New Zealand rose 22.1% over 11 measured months, from 33.3K to 40.7K in August 2026.

How is House of Travel measured?

Brandwave collects information about searches that people make online using House of Travel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • House of Travel
  • House of Travel cruises
  • House of Travel deals
  • House of Travel flights
  • House of Travel Gold Coast deals
  • House of Travel holidays
  • House of Travel near me
  • House of Travel New Zealand
  • House of Travel Northlands
  • House of Travel NZ
  • House of Travel specials
  • House of Travel stores
  • Mix and Match House of Travel
  • the House of Travel

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How the Brand Demand Index is measured

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