Flight Centre vs House of Travel:Which is more popular by branded search in New Zealand?
In August 2026, Flight Centre had more branded searches than House of Travel among travel agencies in New Zealand. Flight Centre was estimated to have 40.7K branded searches compared to House of Travel’s 33.8K, and held a 52.5% Share of Search versus House of Travel’s 43.6%.
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Which is more popular in search, Flight Centre or House of Travel?
Travel agency brands serving New Zealand travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flight Centre, House of Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Flight Centre | House of Travel | Wendy Wu Tours | Helloworld Travel | World Journeys | First Light Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 46.9% | 1.9% | 1% | 0.88% | 1.3% |
| Nov 2025 | 48.5% | 47.4% | 1.3% | 0.86% | 0.92% | 1% |
| Dec 2025 | 53.7% | 42.8% | 1.2% | 0.77% | 0.65% | 0.95% |
| Jan 2026 | 53.8% | 43% | 1.2% | 0.89% | 0.54% | 0.64% |
| Feb 2026 | 53.6% | 42.9% | 1.1% | 1.1% | 0.56% | 0.78% |
| Mar 2026 | 53.4% | 42.9% | 1.2% | 0.77% | 0.67% | 1.2% |
| Apr 2026 | 53.2% | 42.8% | 1.6% | 0.77% | 0.66% | 0.94% |
| May 2026 | 52.7% | 43.6% | 1.7% | 0.78% | 0.52% | 0.76% |
| Jun 2026 | 48.7% | 47.8% | 1.6% | 0.71% | 0.48% | 0.71% |
| Jul 2026 | 52.8% | 43.8% | 1.3% | 0.77% | 0.64% | 0.77% |
| Aug 2026 | 52.5% | 43.6% | 1.7% | 0.93% | 0.65% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the Flight Centre and House of Travel comparison changed over the last 12 months?
3 findings
- Flight Centre was ahead of House of Travel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flight Centre’s estimated Share of Search among travel agencies in New Zealand moved from 48.1% to 52.5%, and its estimated monthly branded searches moved from 33.3K to 40.7K.
- Across the 11 months ending August 2026, House of Travel’s estimated Share of Search among travel agencies in New Zealand moved from 46.9% to 43.6%, and its estimated monthly branded searches moved from 32.5K to 33.8K.
How did search popularity change for New Zealand travel agencies in August 2026?
1 change
Estimated monthly branded searches for Flight Centre in New Zealand rose 22.1% over 11 measured months, from 33.3K to 40.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flight Centre’s and House of Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flight Centre
5 branded search terms
- Flight Centre
- flight centre flights
- flight centre holidays
- flight centre tours
- flight centre travel agency
House of Travel
14 branded search terms
- House of Travel
- House of Travel cruises
- House of Travel deals
- House of Travel flights
- House of Travel Gold Coast deals
- House of Travel holidays
- House of Travel near me
- House of Travel New Zealand
- House of Travel Northlands
- House of Travel NZ
- House of Travel specials
- House of Travel stores
- Mix and Match House of Travel
- the House of Travel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.