Brandwave

Travel agencies in New Zealand:Which brands are most popular in search?

In August 2026, Flight Centre was the most searched among travel agencies in New Zealand, with an estimated 40.7K branded searches and 52.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Flight Centre52.5%
  2. House of Travel43.6%
  3. Wendy Wu Tours1.7%
  4. Helloworld Travel0.93%
  5. World Journeys0.65%
  6. First Light Travel0.62%

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Share of SearchLeaderboard

Travel agency brands serving New Zealand travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among travel agencies in New Zealand, by month

Share of Search by month for Flight Centre, House of Travel. The figures are in the table below the chart.

View monthly share of search table
MonthFlight CentreHouse of TravelWendy Wu ToursHelloworld TravelWorld JourneysFirst Light Travel
Oct 202548.1%46.9%1.9%1%0.88%1.3%
Nov 202548.5%47.4%1.3%0.86%0.92%1%
Dec 202553.7%42.8%1.2%0.77%0.65%0.95%
Jan 202653.8%43%1.2%0.89%0.54%0.64%
Feb 202653.6%42.9%1.1%1.1%0.56%0.78%
Mar 202653.4%42.9%1.2%0.77%0.67%1.2%
Apr 202653.2%42.8%1.6%0.77%0.66%0.94%
May 202652.7%43.6%1.7%0.78%0.52%0.76%
Jun 202648.7%47.8%1.6%0.71%0.48%0.71%
Jul 202652.8%43.8%1.3%0.77%0.64%0.77%
Aug 202652.5%43.6%1.7%0.93%0.65%0.62%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Flight Centre

    52.5%

    Held 1st. 40.7K estimated branded searches, +0.07% vs prior month. Share -0.2 points.

  2. 2.House of Travel

    43.6%

    Held 2nd. 33.8K estimated branded searches, +0.06% vs prior month. Share -0.2 points.

  3. 3.Wendy Wu Tours

    1.7%

    Held 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +0.4 points.

  4. 4.Helloworld Travel

    0.93%

    Moved from 5th to 4th. 720 estimated branded searches, +22% vs prior month. Share +0.2 points.

  5. 5.World Journeys

    0.65%

    Moved from 6th to 5th. 500 estimated branded searches, +2% vs prior month. Share 0 points.

  6. 6.First Light Travel

    0.62%

    Moved from 4th to 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among travel agencies in New Zealand?

In August 2026, Flight Centre was the most searched among travel agencies in New Zealand, with an estimated 40.7K branded searches and 52.5% estimated Share of Search within this set. House of Travel is in 2nd place, 9 percentage points behind at 43.6% Share of Search.

New Zealand travel agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Flight Centre48.1% → 52.5%53.8%Jan 202648.1%Oct 20251st
House of Travel46.9% → 43.6%47.8%Jun 202642.8%Dec 20252nd
Wendy Wu Tours1.9% → 1.7%1.9%Oct 20251.1%Feb 20263rd
Helloworld Travel1% → 0.93%1.1%Feb 20260.71%Jun 20265th → 4th
World Journeys0.88% → 0.65%0.92%Nov 20250.48%Jun 20266th → 5th
First Light Travel1.3% → 0.62%1.3%Oct 20250.62%Aug 20264th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Flight Centre’s estimated Share of Search among travel agencies in New Zealand increased from 48.1% to 52.5%.
  • Across the 11 months ending August 2026, House of Travel’s estimated Share of Search among travel agencies in New Zealand decreased from 46.9% to 43.6%.
  • Across the 11 months ending August 2026, First Light Travel’s estimated Share of Search among travel agencies in New Zealand decreased from 1.3% to 0.62%.
  • Across the 11 months ending August 2026, Flight Centre’s estimated Share of Search among travel agencies in New Zealand peaked at 53.8% in January 2026 and was lowest at 48.1% in October 2025.
  • Across the 11 months ending August 2026, House of Travel’s estimated Share of Search among travel agencies in New Zealand peaked at 47.8% in June 2026 and was lowest at 42.8% in December 2025.
  • Across the 11 months ending August 2026, Helloworld Travel rose from 5th to 4th among travel agencies in New Zealand.
  • Across the 11 months ending August 2026, World Journeys rose from 6th to 5th among travel agencies in New Zealand.
  • Across the 11 months ending August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.
  • Across the 11 months ending August 2026, Wendy Wu Tours held steady: its estimated Share of Search among travel agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand travel agencies in August 2026?

  1. In August 2026, Helloworld Travel rose from 5th to 4th among travel agencies in New Zealand.

  2. In August 2026, World Journeys rose from 6th to 5th among travel agencies in New Zealand.

  3. In August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.

  4. Estimated monthly branded searches for Flight Centre in New Zealand rose 22.1% over 11 measured months, from 33.3K to 40.7K in August 2026.

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