Brandwave

How popular isFirst Light Travel in search?

In August 2026, there were an estimated 480 branded searches for First Light Travel in New Zealand which is down 45.5% over the last 11 months. First Light Travel holds 0.62% estimated Share of Search among New Zealand travel agencies and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Flight Centre52.5%
  2. House of Travel43.6%
  3. Wendy Wu Tours1.7%
  4. Helloworld Travel0.93%
  5. World Journeys0.65%
  6. First Light Travel0.62%
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Which travel agencies compete with First Light Travel?

First Light Travel against travel agencies in New Zealand, by month

Share of Search by month for Flight Centre, House of Travel, First Light Travel. The figures are in the table below the chart.

View monthly share of search table
MonthFlight CentreHouse of TravelWendy Wu ToursHelloworld TravelWorld JourneysFirst Light Travel
Oct 202548.1%46.9%1.9%1%0.88%1.3%
Nov 202548.5%47.4%1.3%0.86%0.92%1%
Dec 202553.7%42.8%1.2%0.77%0.65%0.95%
Jan 202653.8%43%1.2%0.89%0.54%0.64%
Feb 202653.6%42.9%1.1%1.1%0.56%0.78%
Mar 202653.4%42.9%1.2%0.77%0.67%1.2%
Apr 202653.2%42.8%1.6%0.77%0.66%0.94%
May 202652.7%43.6%1.7%0.78%0.52%0.76%
Jun 202648.7%47.8%1.6%0.71%0.48%0.71%
Jul 202652.8%43.8%1.3%0.77%0.64%0.77%
Aug 202652.5%43.6%1.7%0.93%0.65%0.62%
Sep 2026——————

  1. 1.Flight Centre

    52.5%

    held 1st · 40.7K estimated branded searches · +0.07% vs prior month · -0.2 points

  2. 2.House of Travel

    43.6%

    held 2nd · 33.8K estimated branded searches · +0.06% vs prior month · -0.2 points

  3. 3.Wendy Wu Tours

    1.7%

    held 3rd · 1.3K estimated branded searches · +30% vs prior month · +0.4 points

  4. 4.Helloworld Travel

    0.93%

    moved from 5th to 4th · 720 estimated branded searches · +22% vs prior month · +0.2 points

  5. 5.World Journeys

    0.65%

    moved from 6th to 5th · 500 estimated branded searches · +2% vs prior month · 0 points

  6. 6.First Light Travel

    0.62%

    moved from 4th to 6th · 480 estimated branded searches · -18.6% vs prior month · -0.1 points

Compare search popularity between First Light Travel and its closest rivals

How has branded search demand for First Light Travel changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for First Light Travel in New Zealand fell from 880 to 480.
  • Across the 11 months ending August 2026, First Light Travel’s estimated Share of Search among travel agencies in New Zealand decreased from 1.3% to 0.62%.
  • Across the 11 months ending August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.

How did search popularity change for New Zealand travel agencies in August 2026?

  1. In August 2026, Helloworld Travel rose from 5th to 4th among travel agencies in New Zealand.

  2. In August 2026, World Journeys rose from 6th to 5th among travel agencies in New Zealand.

  3. In August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.

  4. Estimated monthly branded searches for Flight Centre in New Zealand rose 22.1% over 11 measured months, from 33.3K to 40.7K in August 2026.

How is First Light Travel measured?

Brandwave collects information about searches that people make online using First Light Travel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • First Light Travel

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How the Brand Demand Index is measured

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