First Light Travel vs House of Travel:Which is more popular by branded search in New Zealand?
In August 2026, House of Travel had more branded searches than First Light Travel among travel agencies in New Zealand. House of Travel was estimated to have 33.8K branded searches compared to First Light Travel’s 480, and held a 43.6% Share of Search versus First Light Travel’s 0.62%.
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Which is more popular in search, First Light Travel or House of Travel?
Travel agency brands serving New Zealand travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for House of Travel, First Light Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Flight Centre | House of Travel | Wendy Wu Tours | Helloworld Travel | World Journeys | First Light Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 46.9% | 1.9% | 1% | 0.88% | 1.3% |
| Nov 2025 | 48.5% | 47.4% | 1.3% | 0.86% | 0.92% | 1% |
| Dec 2025 | 53.7% | 42.8% | 1.2% | 0.77% | 0.65% | 0.95% |
| Jan 2026 | 53.8% | 43% | 1.2% | 0.89% | 0.54% | 0.64% |
| Feb 2026 | 53.6% | 42.9% | 1.1% | 1.1% | 0.56% | 0.78% |
| Mar 2026 | 53.4% | 42.9% | 1.2% | 0.77% | 0.67% | 1.2% |
| Apr 2026 | 53.2% | 42.8% | 1.6% | 0.77% | 0.66% | 0.94% |
| May 2026 | 52.7% | 43.6% | 1.7% | 0.78% | 0.52% | 0.76% |
| Jun 2026 | 48.7% | 47.8% | 1.6% | 0.71% | 0.48% | 0.71% |
| Jul 2026 | 52.8% | 43.8% | 1.3% | 0.77% | 0.64% | 0.77% |
| Aug 2026 | 52.5% | 43.6% | 1.7% | 0.93% | 0.65% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the First Light Travel and House of Travel comparison changed over the last 12 months?
3 findings
- House of Travel was ahead of First Light Travel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Light Travel’s estimated Share of Search among travel agencies in New Zealand moved from 1.3% to 0.62%, and its estimated monthly branded searches moved from 880 to 480.
- Across the 11 months ending August 2026, House of Travel’s estimated Share of Search among travel agencies in New Zealand moved from 46.9% to 43.6%, and its estimated monthly branded searches moved from 32.5K to 33.8K.
How did search popularity change for New Zealand travel agencies in August 2026?
1 change
In August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using First Light Travel’s and House of Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Light Travel
1 branded search term
- First Light Travel
House of Travel
14 branded search terms
- House of Travel
- House of Travel cruises
- House of Travel deals
- House of Travel flights
- House of Travel Gold Coast deals
- House of Travel holidays
- House of Travel near me
- House of Travel New Zealand
- House of Travel Northlands
- House of Travel NZ
- House of Travel specials
- House of Travel stores
- Mix and Match House of Travel
- the House of Travel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.