Brandwave

How popular isHayes?

In September 2026, people searched for Hayes by name about 10 times in New Zealand, a 66.7% decrease from the previous year. These searches made up 0.89% of all New Zealand electric fence brand searches, placing Hayes fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about electric fence brands, Hayes did not appear in any of the answers.

Search and AI answers in September 2026

Hayes is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. StrainriteShare of searches 55.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. GallagherShare of searches 28.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. SpeedriteShare of searches 15.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. HayesShare of searches 0.89%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. PatriotShare of searches 0%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top electric fence brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hayes did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gallagher1st
  2. Speedrite2nd
  3. Patriot3rd
  4. Strainrite4th
  5. Hayes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gallagher3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Speedrite3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Patriot3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Strainrite1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hayes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electric fence brands

4 answers

  • Asked ChatGPT

    “Which electric fence brand should I buy in New Zealand?”

    1. 1Gallagher
    2. 2Speedrite
    3. 3Patriot

  • Asked ChatGPT

    “What are the best electric fence brands in New Zealand?”

    1. 1Gallagher
    2. 2Speedrite
    3. 3Patriot
    4. 4Strainrite

  • Asked ChatGPT

    “What's the best electric fence brand in New Zealand for a farm paddock?”

    1. 1Gallagher
    2. 2Speedrite
    3. 3Patriot

  • Searched Google, AI Overview

    “best electric fence”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “fence energiser nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which electric fence brands compete with Hayes?

    Hayes against electric fence brands in New Zealand, by month

    Share of searches by month for Strainrite, Gallagher, Speedrite, Hayes. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStrainriteGallagherSpeedriteHayesPatriot
    Oct 202555.2%26%15.6%3.1%0%
    Nov 202552%28.4%16.7%2.9%0%
    Dec 202554.2%31.3%13.3%1.2%0%
    Jan 202649%31.3%14.6%4.2%1%
    Feb 202653.4%29.1%15.5%1.9%0%
    Mar 202650.8%31.4%16.1%1.7%0%
    Apr 202649.2%29.7%17.8%2.5%0.85%
    May 202650.7%30.4%17.4%1.4%0%
    Jun 202649.2%33.9%15.8%1.1%0%
    Jul 202650.7%30.8%17.1%1.4%0%
    Aug 202648.3%33.6%16.4%1.7%0%
    Sep 202655.4%28.6%15.2%0.89%0%

    1. 1.Strainrite

      55.4%

      Held 1st. 620 estimated branded searches, +10.7% vs prior month. Share +7.1 points.

    2. 2.Gallagher

      28.6%

      Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -5 points.

    3. 3.Speedrite

      15.2%

      Held 3rd. 170 estimated branded searches, -10.5% vs prior month. Share -1.2 points.

    4. 4.Hayes

      0.89%

      Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.

    5. 5.Patriot

      0%

      Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

    Compare popularity between Hayes and its closest rivals

    How has branded search demand for Hayes changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Hayes in New Zealand fell from 30 to 10.
    • Across the 12 months ending September 2026, Hayes’ share of searches among electric fence brands in New Zealand decreased from 3.1% to 0.89%.
    • Across the 12 months ending September 2026, Hayes’ share of searches among electric fence brands in New Zealand peaked at 4.2% in January 2026 and was lowest at 0.89% in September 2026.

    How did search popularity change for New Zealand electric fence brands in September 2026?

    4 changes

    1. In September 2026, Strainrite gained share of searches among electric fence brands in New Zealand, from 48.3% to 55.4%.

    2. In September 2026, Gallagher lost share of searches among electric fence brands in New Zealand, from 33.6% to 28.6%.

    3. In September 2026, Speedrite lost share of searches among electric fence brands in New Zealand, from 16.4% to 15.2%.

    4. In September 2026, Hayes lost share of searches among electric fence brands in New Zealand, from 1.7% to 0.89%.

    How are Hayes’ branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Hayes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hayes fence
    • hayes fencing

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    How the Brand Demand Index is measured

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