Hayes vs Strainrite:Which is more popular by branded search in New Zealand?
In August 2026, Strainrite had more branded searches than Hayes among electric fence brands in New Zealand. Strainrite was estimated to have 740 branded searches compared to Hayes’ 20, and held a 46.8% Share of Search versus Hayes’ 1.3%.
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Which is more popular in search, Hayes or Strainrite?
Compare the electric fencing brands New Zealand farmers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strainrite, Hayes. The figures are in the table below the chart.
View monthly share of search table
| Month | Strainrite | Gallagher | Speedrite | Hayes |
|---|---|---|---|---|
| Oct 2025 | 45.2% | 24.4% | 28.1% | 2.2% |
| Nov 2025 | 43.7% | 27.4% | 26.7% | 2.2% |
| Dec 2025 | 44.5% | 26.1% | 28.6% | 0.84% |
| Jan 2026 | 43.1% | 26.3% | 27.7% | 2.9% |
| Feb 2026 | 47.8% | 26.8% | 23.9% | 1.4% |
| Mar 2026 | 48.1% | 28.6% | 22.1% | 1.3% |
| Apr 2026 | 47% | 27.5% | 23.5% | 2% |
| May 2026 | 49.2% | 27.9% | 21.8% | 1.1% |
| Jun 2026 | 45.6% | 32.9% | 20.7% | 0.84% |
| Jul 2026 | 48.1% | 29.7% | 21.1% | 1.1% |
| Aug 2026 | 46.8% | 29.7% | 22.2% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the Hayes and Strainrite comparison changed over the last 12 months?
3 findings
- Strainrite was ahead of Hayes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hayes’ estimated Share of Search among electric fence brands in New Zealand moved from 2.2% to 1.3%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Strainrite’s estimated Share of Search among electric fence brands in New Zealand moved from 45.2% to 46.8%, and its estimated monthly branded searches moved from 610 to 740.
How did search popularity change for New Zealand electric fence brands in August 2026?
2 changes
In August 2026, Strainrite lost estimated Share of Search among electric fence brands in New Zealand, from 48.1% to 46.8%.
Estimated monthly branded searches for Hayes in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hayes’ and Strainrite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hayes
2 branded search terms
- hayes fence
- hayes fencing
Strainrite
10 branded search terms
- strainrite
- strainrite co nz
- strainrite electric fence
- strainrite fence
- strainrite fencing
- strainrite fencing pliers
- strainrite near me
- strainrite nz
- strainrite wire strainer
- strainrite wire twister
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.