How popular isHayes in search?
In August 2026, there were an estimated 20 branded searches for Hayes in New Zealand which is down 33.3% over the last 11 months. Hayes holds 1.3% estimated Share of Search among New Zealand electric fence brands and is ranked 4th of 4 competitors for search popularity.
Strainrite46.8%
Gallagher29.7%
Speedrite22.2%
Hayes1.3%
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Which electric fence brands compete with Hayes?
Share of Search by month for Strainrite, Gallagher, Speedrite, Hayes. The figures are in the table below the chart.
View monthly share of search table
| Month | Strainrite | Gallagher | Speedrite | Hayes |
|---|---|---|---|---|
| Oct 2025 | 45.2% | 24.4% | 28.1% | 2.2% |
| Nov 2025 | 43.7% | 27.4% | 26.7% | 2.2% |
| Dec 2025 | 44.5% | 26.1% | 28.6% | 0.84% |
| Jan 2026 | 43.1% | 26.3% | 27.7% | 2.9% |
| Feb 2026 | 47.8% | 26.8% | 23.9% | 1.4% |
| Mar 2026 | 48.1% | 28.6% | 22.1% | 1.3% |
| Apr 2026 | 47% | 27.5% | 23.5% | 2% |
| May 2026 | 49.2% | 27.9% | 21.8% | 1.1% |
| Jun 2026 | 45.6% | 32.9% | 20.7% | 0.84% |
| Jul 2026 | 48.1% | 29.7% | 21.1% | 1.1% |
| Aug 2026 | 46.8% | 29.7% | 22.2% | 1.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.8% | 740 | -16.9% | -1.3 points | |
| 2, held 2nd | 29.7% | 470 | -14.5% | 0 points | |
| 3, held 3rd | 22.2% | 350 | -10.3% | +1.1 points | |
| 4, held 4th | 1.3% | 20 | 0% | +0.2 points |
46.8%
held 1st · 740 estimated branded searches · -16.9% vs prior month · -1.3 points
29.7%
held 2nd · 470 estimated branded searches · -14.5% vs prior month · 0 points
22.2%
held 3rd · 350 estimated branded searches · -10.3% vs prior month · +1.1 points
4.
Hayes1.3%
held 4th · 20 estimated branded searches · 0% vs prior month · +0.2 points
Compare search popularity between Hayes and its closest rivals
How has branded search demand for Hayes changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hayes in New Zealand fell from 30 to 20.
- Across the 11 months ending August 2026, Hayes’ estimated Share of Search among electric fence brands in New Zealand decreased from 2.2% to 1.3%.
- Across the 11 months ending August 2026, Hayes’ estimated Share of Search among electric fence brands in New Zealand peaked at 2.9% in January 2026 and was lowest at 0.84% in December 2025.
How did search popularity change for New Zealand electric fence brands in August 2026?
4 changes
In August 2026, Speedrite gained estimated Share of Search among electric fence brands in New Zealand, from 21.1% to 22.2%.
In August 2026, Strainrite lost estimated Share of Search among electric fence brands in New Zealand, from 48.1% to 46.8%.
Estimated monthly branded searches for Gallagher in New Zealand rose 42.4% over 11 measured months, from 330 to 470 in August 2026.
Estimated monthly branded searches for Hayes in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How is Hayes measured?
Brandwave collects information about searches that people make online using Hayes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hayes fence
- hayes fencing
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Is Hayes your brand?
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