Hayes vs Speedrite:Which is more popular by branded search in New Zealand?
In August 2026, Speedrite had more branded searches than Hayes among electric fence brands in New Zealand. Speedrite was estimated to have 350 branded searches compared to Hayes’ 20, and held a 22.2% Share of Search versus Hayes’ 1.3%.
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Which is more popular in search, Hayes or Speedrite?
Compare the electric fencing brands New Zealand farmers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Speedrite, Hayes. The figures are in the table below the chart.
View monthly share of search table
| Month | Strainrite | Gallagher | Speedrite | Hayes |
|---|---|---|---|---|
| Oct 2025 | 45.2% | 24.4% | 28.1% | 2.2% |
| Nov 2025 | 43.7% | 27.4% | 26.7% | 2.2% |
| Dec 2025 | 44.5% | 26.1% | 28.6% | 0.84% |
| Jan 2026 | 43.1% | 26.3% | 27.7% | 2.9% |
| Feb 2026 | 47.8% | 26.8% | 23.9% | 1.4% |
| Mar 2026 | 48.1% | 28.6% | 22.1% | 1.3% |
| Apr 2026 | 47% | 27.5% | 23.5% | 2% |
| May 2026 | 49.2% | 27.9% | 21.8% | 1.1% |
| Jun 2026 | 45.6% | 32.9% | 20.7% | 0.84% |
| Jul 2026 | 48.1% | 29.7% | 21.1% | 1.1% |
| Aug 2026 | 46.8% | 29.7% | 22.2% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the Hayes and Speedrite comparison changed over the last 12 months?
3 findings
- Speedrite was ahead of Hayes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hayes’ estimated Share of Search among electric fence brands in New Zealand moved from 2.2% to 1.3%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Speedrite’s estimated Share of Search among electric fence brands in New Zealand moved from 28.1% to 22.2%, and its estimated monthly branded searches moved from 380 to 350.
How did search popularity change for New Zealand electric fence brands in August 2026?
2 changes
In August 2026, Speedrite gained estimated Share of Search among electric fence brands in New Zealand, from 21.1% to 22.2%.
Estimated monthly branded searches for Hayes in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hayes’ and Speedrite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.