Brandwave

Hayes vs Patriot:Which is more popular?

In September 2026, Hayes had more branded searches than Patriot among electric fence brands in New Zealand. Hayes had about 10 branded searches, while Patriot had 0. Hayes made up 0.89% of all electric fence brand searches we track, and Patriot accounted for 0%. When we asked ChatGPT and Google AI Overviews about electric fence brands, Patriot appeared in three of the four answers and Hayes in none.

Among electric fence brands in New Zealand in September 2026

Who do people search for more?

Hayes, the only one of the two with measured searches

Hayes 10 searchesPatriot 0 searches

Who does AI mention more?

Patriot, mentioned in 3 of 4 answers, Hayes in 0

Patriot in 3 of 4Hayes in 0 of 4

Who does AI recommend more?

Patriot, the only one of the two named

Patriot first in 3Hayes never named

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Top electric fence brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Patriot was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hayes did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gallagher1st
  2. Speedrite2nd
  3. Patriot3rd
  4. Strainrite4th
  5. Hayes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gallagher3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Speedrite3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Patriot3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Strainrite1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hayes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electric fence brands

4 answers

  • Asked ChatGPT

    “Which electric fence brand should I buy in New Zealand?”

    1. 1Gallagher
    2. 2Speedrite
    3. 3Patriot

  • Asked ChatGPT

    “What are the best electric fence brands in New Zealand?”

    1. 1Gallagher
    2. 2Speedrite
    3. 3Patriot
    4. 4Strainrite

  • Asked ChatGPT

    “What's the best electric fence brand in New Zealand for a farm paddock?”

    1. 1Gallagher
    2. 2Speedrite
    3. 3Patriot

  • Searched Google, AI Overview

    “best electric fence”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “fence energiser nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Hayes or Patriot more popular in search?

    This chart shows how often people search Google for Hayes and Patriot by name. Each line represents a brand's share of searches for all five electric fence brands we track, month by month, from searches in New Zealand.

    Hayes and Patriot among electric fence brands in New Zealand, by month

    Share of searches by month for Hayes, Patriot. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStrainriteGallagherSpeedriteHayesPatriot
    Oct 202555.2%26%15.6%3.1%0%
    Nov 202552%28.4%16.7%2.9%0%
    Dec 202554.2%31.3%13.3%1.2%0%
    Jan 202649%31.3%14.6%4.2%1%
    Feb 202653.4%29.1%15.5%1.9%0%
    Mar 202650.8%31.4%16.1%1.7%0%
    Apr 202649.2%29.7%17.8%2.5%0.85%
    May 202650.7%30.4%17.4%1.4%0%
    Jun 202649.2%33.9%15.8%1.1%0%
    Jul 202650.7%30.8%17.1%1.4%0%
    Aug 202648.3%33.6%16.4%1.7%0%
    Sep 202655.4%28.6%15.2%0.89%0%

    How has the Hayes and Patriot comparison changed over the last 12 months?

    3 findings
    • Hayes was ahead of Patriot in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Hayes’ share of searches among electric fence brands in New Zealand moved from 3.1% to 0.89%, and its estimated monthly branded searches moved from 30 to 10.
    • Across the 12 months ending September 2026, Patriot’s share of searches among electric fence brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.

    How did search popularity change for New Zealand electric fence brands in September 2026?

    1 change

    1. In September 2026, Hayes lost share of searches among electric fence brands in New Zealand, from 1.7% to 0.89%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Hayes’ and Patriot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Hayes

    2 branded search terms

    • hayes fence
    • hayes fencing

    Patriot

    1 branded search term

    • patriot energizer

    How the Brand Demand Index is measured

    Other head-to-heads among electric fence brands

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