How popular isStrainrite?
In September 2026, people searched for Strainrite by name about 620 times in New Zealand, a 17% increase from the previous year. These searches made up 55.4% of all New Zealand electric fence brand searches, placing Strainrite first out of five brands. When we asked both ChatGPT and Google AI Overviews about electric fence brands, Strainrite appeared in one of the four answers and was the fourth most recommended of the five.
Strainrite is the most searched of 5 competitors and the fourth most recommended in AI answers.
StrainriteShare of searches 55.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
GallagherShare of searches 28.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
SpeedriteShare of searches 15.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
HayesShare of searches 0.89%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
PatriotShare of searches 0%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top electric fence brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Strainrite was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Strainrite is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gallagher1st
Speedrite2nd
Patriot3rd
Strainrite4th
Hayes–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gallagher3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Speedrite3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Patriot3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Strainrite1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hayes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electric fence brands
4 answers
Asked ChatGPT
“Which electric fence brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electric fence brands in New Zealand?”
Asked ChatGPT
“What's the best electric fence brand in New Zealand for a farm paddock?”
Searched Google, AI Overview
“best electric fence”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fence energiser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which electric fence brands compete with Strainrite?
Share of searches by month for Strainrite, Gallagher, Speedrite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Strainrite | Gallagher | Speedrite | Hayes | Patriot |
|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 26% | 15.6% | 3.1% | 0% |
| Nov 2025 | 52% | 28.4% | 16.7% | 2.9% | 0% |
| Dec 2025 | 54.2% | 31.3% | 13.3% | 1.2% | 0% |
| Jan 2026 | 49% | 31.3% | 14.6% | 4.2% | 1% |
| Feb 2026 | 53.4% | 29.1% | 15.5% | 1.9% | 0% |
| Mar 2026 | 50.8% | 31.4% | 16.1% | 1.7% | 0% |
| Apr 2026 | 49.2% | 29.7% | 17.8% | 2.5% | 0.85% |
| May 2026 | 50.7% | 30.4% | 17.4% | 1.4% | 0% |
| Jun 2026 | 49.2% | 33.9% | 15.8% | 1.1% | 0% |
| Jul 2026 | 50.7% | 30.8% | 17.1% | 1.4% | 0% |
| Aug 2026 | 48.3% | 33.6% | 16.4% | 1.7% | 0% |
| Sep 2026 | 55.4% | 28.6% | 15.2% | 0.89% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 620 | +10.7% | +7.1 points | |
| 2, held 2nd | 28.6% | 320 | -17.9% | -5 points | |
| 3, held 3rd | 15.2% | 170 | -10.5% | -1.2 points | |
| 4, held 4th | 0.89% | 10 | -50% | -0.8 points | |
| 5, held 5th | 0% | 0 | — | 0 points |
55.4%
Held 1st. 620 estimated branded searches, +10.7% vs prior month. Share +7.1 points.
28.6%
Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -5 points.
15.2%
Held 3rd. 170 estimated branded searches, -10.5% vs prior month. Share -1.2 points.
4.
Hayes0.89%
Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.
5.
Patriot0%
Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Strainrite and its closest rivals
Every comparison with Strainrite
2 comparisons
How has branded search demand for Strainrite changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Strainrite in New Zealand rose from 530 to 620.
- Across the 12 months ending September 2026, Strainrite’s share of searches among electric fence brands in New Zealand peaked at 55.4% in September 2026 and was lowest at 48.3% in August 2026.
How did search popularity change for New Zealand electric fence brands in September 2026?
4 changes

In September 2026, Strainrite gained share of searches among electric fence brands in New Zealand, from 48.3% to 55.4%.

In September 2026, Gallagher lost share of searches among electric fence brands in New Zealand, from 33.6% to 28.6%.

In September 2026, Speedrite lost share of searches among electric fence brands in New Zealand, from 16.4% to 15.2%.

In September 2026, Hayes lost share of searches among electric fence brands in New Zealand, from 1.7% to 0.89%.
How are Strainrite’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Strainrite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- strainrite
- strainrite electric fence
- strainrite fence
- strainrite fencing
- strainrite fencing pliers
- strainrite wire strainer
- strainrite wire twister
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Is Strainrite your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.