Brandwave

How popular isStrainrite?

In September 2026, people searched for Strainrite by name about 620 times in New Zealand, a 17% increase from the previous year. These searches made up 55.4% of all New Zealand electric fence brand searches, placing Strainrite first out of five brands. When we asked both ChatGPT and Google AI Overviews about electric fence brands, Strainrite appeared in one of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Strainrite is the most searched of 5 competitors and the fourth most recommended in AI answers.

  1. StrainriteShare of searches 55.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. GallagherShare of searches 28.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. SpeedriteShare of searches 15.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. HayesShare of searches 0.89%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. PatriotShare of searches 0%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top electric fence brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Strainrite was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Strainrite is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gallagher1st
  2. Speedrite2nd
  3. Patriot3rd
  4. Strainrite4th
  5. Hayes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gallagher3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Speedrite3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Patriot3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Strainrite1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hayes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electric fence brands

4 answers
  • Asked ChatGPT

    “Which electric fence brand should I buy in New Zealand?”

    1. 1Gallagher
    2. 2Speedrite
    3. 3Patriot
  • Asked ChatGPT

    “What are the best electric fence brands in New Zealand?”

    1. 1Gallagher
    2. 2Speedrite
    3. 3Patriot
    4. 4Strainrite
  • Asked ChatGPT

    “What's the best electric fence brand in New Zealand for a farm paddock?”

    1. 1Gallagher
    2. 2Speedrite
    3. 3Patriot
  • Searched Google, AI Overview

    “best electric fence”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “fence energiser nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which electric fence brands compete with Strainrite?

    Strainrite against electric fence brands in New Zealand, by month

    Share of searches by month for Strainrite, Gallagher, Speedrite. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStrainriteGallagherSpeedriteHayesPatriot
    Oct 202555.2%26%15.6%3.1%0%
    Nov 202552%28.4%16.7%2.9%0%
    Dec 202554.2%31.3%13.3%1.2%0%
    Jan 202649%31.3%14.6%4.2%1%
    Feb 202653.4%29.1%15.5%1.9%0%
    Mar 202650.8%31.4%16.1%1.7%0%
    Apr 202649.2%29.7%17.8%2.5%0.85%
    May 202650.7%30.4%17.4%1.4%0%
    Jun 202649.2%33.9%15.8%1.1%0%
    Jul 202650.7%30.8%17.1%1.4%0%
    Aug 202648.3%33.6%16.4%1.7%0%
    Sep 202655.4%28.6%15.2%0.89%0%
    1. 1.Strainrite

      55.4%

      Held 1st. 620 estimated branded searches, +10.7% vs prior month. Share +7.1 points.

    2. 2.Gallagher

      28.6%

      Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -5 points.

    3. 3.Speedrite

      15.2%

      Held 3rd. 170 estimated branded searches, -10.5% vs prior month. Share -1.2 points.

    4. 4.Hayes

      0.89%

      Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.

    5. Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

    Compare popularity between Strainrite and its closest rivals

    Every comparison with Strainrite

    2 comparisons

    How has branded search demand for Strainrite changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Strainrite in New Zealand rose from 530 to 620.
    • Across the 12 months ending September 2026, Strainrite’s share of searches among electric fence brands in New Zealand peaked at 55.4% in September 2026 and was lowest at 48.3% in August 2026.

    How did search popularity change for New Zealand electric fence brands in September 2026?

    4 changes
    1. In September 2026, Strainrite gained share of searches among electric fence brands in New Zealand, from 48.3% to 55.4%.

    2. In September 2026, Gallagher lost share of searches among electric fence brands in New Zealand, from 33.6% to 28.6%.

    3. In September 2026, Speedrite lost share of searches among electric fence brands in New Zealand, from 16.4% to 15.2%.

    4. In September 2026, Hayes lost share of searches among electric fence brands in New Zealand, from 1.7% to 0.89%.

    How are Strainrite’s branded searches counted?

    7 search terms

    Brandwave collects information about searches that people make online using Strainrite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • strainrite
    • strainrite electric fence
    • strainrite fence
    • strainrite fencing
    • strainrite fencing pliers
    • strainrite wire strainer
    • strainrite wire twister

    Do you work for Strainrite? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Is Strainrite your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.