Brandwave

How popular isHarmoney in search?

In August 2026, there were an estimated 11.1K branded searches for Harmoney in New Zealand which held steady over the last 11 months. Harmoney holds 8% estimated Share of Search among New Zealand personal lenders and is ranked 6th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Gem by Latitude39.7%
  2. Finance Now16.7%
  3. MTF Finance13%
  4. Instant Finance11.9%
  5. Avanti Finance8.3%
  6. Harmoney8%
  7. Nectar2.3%
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Which personal lenders compete with Harmoney?

Harmoney against personal lenders in New Zealand, by month

Share of Search by month for Gem by Latitude, Finance Now, MTF Finance, Instant Finance, Avanti Finance, Harmoney, Nectar. The figures are in the table below the chart.

View monthly share of search table
MonthGem by LatitudeFinance NowMTF FinanceInstant FinanceAvanti FinanceHarmoneyNectar
Oct 202540.7%16.3%15.2%11.4%6.4%8%2%
Nov 202540.8%15.9%13.3%13.4%6.3%8.3%2%
Dec 202542%15.9%12.3%13.5%6.1%8.2%2.1%
Jan 202641.6%15.8%14.8%11%6.3%8.3%2.2%
Feb 202639%17.6%14.9%10.2%7%9%2.3%
Mar 202640.5%15.7%14.9%10.9%7.4%8.1%2.4%
Apr 202639.5%17.1%13.5%12.1%6.9%8.8%2.1%
May 202640.3%16.6%14.1%11.7%6.7%8.5%2.1%
Jun 202640.4%16.4%14%11.5%8.1%7.5%2.1%
Jul 202638.4%17.2%13.4%12.1%8.2%8.3%2.4%
Aug 202639.7%16.7%13%11.9%8.3%8%2.3%
Sep 2026———————

  1. 1.Gem by Latitude

    39.7%

    held 1st · 55.1K estimated branded searches · +6.4% vs prior month · +1.3 points

  2. 2.Finance Now

    16.7%

    held 2nd · 23.2K estimated branded searches · +0.17% vs prior month · -0.4 points

  3. 3.MTF Finance

    13%

    held 3rd · 18.1K estimated branded searches · -0.22% vs prior month · -0.4 points

  4. 4.Instant Finance

    11.9%

    held 4th · 16.5K estimated branded searches · +0.55% vs prior month · -0.3 points

  5. 5.Avanti Finance

    8.3%

    moved from 6th to 5th · 11.6K estimated branded searches · +4.6% vs prior month · +0.1 points

  6. 6.Harmoney

    8%

    moved from 5th to 6th · 11.1K estimated branded searches · -0.98% vs prior month · -0.3 points

  7. 7.Nectar

    2.3%

    held 7th · 3.2K estimated branded searches · -0.92% vs prior month · -0.1 points

Compare search popularity between Harmoney and its closest rivals

How has branded search demand for Harmoney changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Harmoney in New Zealand held steady, from 11.5K to 11.1K.
  • Across the 11 months ending August 2026, Harmoney’s estimated Share of Search among personal lenders in New Zealand peaked at 9% in February 2026 and was lowest at 7.5% in June 2026.
  • Across the 11 months ending August 2026, Harmoney fell from 5th to 6th among personal lenders in New Zealand.

How did search popularity change for New Zealand personal lenders in August 2026?

  1. In August 2026, Gem by Latitude gained estimated Share of Search among personal lenders in New Zealand, from 38.4% to 39.7%.

  2. Avanti Finance’s estimated Share of Search among personal lenders in New Zealand has gained ground for 3 months in a row, from 6.7% to 8.3% in August 2026.

  3. MTF Finance’s estimated Share of Search among personal lenders in New Zealand has lost ground for 3 months in a row, from 14.1% to 13% in August 2026.

  4. In August 2026, Harmoney fell from 5th to 6th among personal lenders in New Zealand.

  5. Estimated monthly branded searches for Nectar in New Zealand rose 15% over 11 measured months, from 2.8K to 3.2K in August 2026.

How is Harmoney measured?

Brandwave collects information about searches that people make online using Harmoney’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • harmoney
  • harmoney car loan
  • harmoney car loans
  • harmoney finance
  • harmoney lender
  • harmoney loan
  • harmoney loans
  • harmoney new zealand
  • harmoney nz
  • harmoney personal loan
  • harmoney personal loans

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How the Brand Demand Index is measured

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