Avanti Finance vs Harmoney:Which is more popular in New Zealand?
In October 2026, Avanti Finance and Harmoney were level in searches among personal lenders in New Zealand, with an estimated 9.1K versus 8.6K branded searches, at 7.4% and 7% of the total. When we asked ChatGPT and Google AI Overviews about personal lenders, Harmoney appeared in four of the five answers and Avanti Finance in one.
Who do people search for more?
Avanti Finance, about 6% more searches than Harmoney
Who does AI mention more?
Harmoney, mentioned in 4 of 5 answers, Avanti Finance in 1
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Top personal lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Harmoney was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Avanti Finance was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Harmoney4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MTF Finance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Avanti Finance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gem by Latitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Finance Now0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Instant Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nectar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal lenders
5 answers
Asked ChatGPT
“Which personal lender should I use in New Zealand?”
Asked ChatGPT
“What are the best personal lenders in New Zealand?”
Asked ChatGPT
“What's the best personal lender in New Zealand for a personal loan?”
Searched Google, AI Overview
“personal loan nz”
Searched Google, AI Overview
“non bank lenders nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Avanti Finance or Harmoney more popular in search?
This chart shows how often people search Google for Avanti Finance and Harmoney by name. Each line represents a brand's share of searches for all seven personal lenders we track, month by month, from searches in New Zealand.
Share of searches by month for Avanti Finance, Harmoney. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gem by Latitude | Finance Now | MTF Finance | Instant Finance | Avanti Finance | Harmoney | Nectar |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 38.5% | 16.7% | 13.8% | 14.1% | 6.8% | 8.1% | 2% |
| Dec 2025 | 40.1% | 17% | 12.9% | 14.3% | 5.5% | 8% | 2.1% |
| Jan 2026 | 39.1% | 16.8% | 15.5% | 11.5% | 6.8% | 8% | 2.3% |
| Feb 2026 | 36.4% | 18.7% | 15.5% | 10.6% | 7.6% | 8.8% | 2.3% |
| Mar 2026 | 38.9% | 16.7% | 15.6% | 11.5% | 6.8% | 8% | 2.5% |
| Apr 2026 | 37.4% | 18.2% | 13.9% | 12.5% | 7.4% | 8.5% | 2.2% |
| May 2026 | 38.5% | 17.5% | 14.5% | 12% | 7.1% | 8.3% | 2.1% |
| Jun 2026 | 39.6% | 17.4% | 14.5% | 12% | 7.4% | 7% | 2.2% |
| Jul 2026 | 37.8% | 18.4% | 14% | 12.6% | 7.4% | 7.2% | 2.5% |
| Aug 2026 | 38.8% | 17.6% | 13.4% | 12.1% | 8.9% | 6.8% | 2.4% |
| Sep 2026 | 38% | 17.1% | 14.2% | 11.8% | 8.3% | 8.1% | 2.6% |
| Oct 2026 | 40.7% | 15.1% | 14% | 12.7% | 7.4% | 7% | 3% |
How has branded search for Avanti Finance and Harmoney changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Avanti Finance took it in June 2026.
- Across the 12 months ending October 2026, Avanti Finance’s share of searches among personal lenders in New Zealand moved from 6.8% to 7.4%, and its estimated monthly branded searches held steady at 9.1K.
- Across the 12 months ending October 2026, Harmoney’s share of searches among personal lenders in New Zealand moved from 8.1% to 7%, and its estimated monthly branded searches moved from 10.9K to 8.6K.
How did search popularity change for New Zealand personal lenders in October 2026?
2 changes
In October 2026, Harmoney lost share of searches among personal lenders in New Zealand, from 8.1% to 7%.
In October 2026, Avanti Finance lost share of searches among personal lenders in New Zealand, from 8.3% to 7.4%.
How are Avanti Finance’s and Harmoney’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Avanti Finance’s and Harmoney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avanti Finance
6 branded search terms
- avanti finance
- avanti finance limited
- avanti finance number
- avanti finance nz
- avanti loan
- avanti loans
Harmoney
9 branded search terms
- harmoney
- harmoney car loan
- harmoney car loans
- harmoney finance
- harmoney lender
- harmoney loan
- harmoney loans
- harmoney personal loan
- harmoney personal loans
Other head-to-heads among personal lenders
- Gem by Latitude vs Finance Now: compare popularity
- Gem by Latitude vs MTF Finance: compare popularity
- Gem by Latitude vs Instant Finance: compare popularity
- Gem by Latitude vs Avanti Finance: compare popularity
- Finance Now vs MTF Finance: compare popularity
- Finance Now vs Instant Finance: compare popularity
Put your own brand in this comparison
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